Olivia Jade Giannulli may rake in as much as $50,000 each time she peddles products like hairspray, makeup and invisible braces to her millions of followers on social media, an expert estimated to The Post on Tuesday.
The 19-year-old daughter of TV actress Lori Loughlin is best known for her massive online presence — she has 1.4 million followers on Instagram and another 1.9 million on her beauty-focused YouTube channel.
And she’s certainly no dummy when it comes to cashing in on it through lucrative sponsorship deals with Amazon, TRESemmé, Smile Direct, Smashbox cosmetics and others.
“Typically, someone who has her following on Instagram and YouTube would likely be making around $10,000 to $15,000 per post and per video,” explained Stephanie Cartin, the co-CEO of social media marketing agency SocialFly, who does not work with Giannulli.
But the charmed teen gets a sizable boost to her bottom line thanks to her famous mom, who played Aunt Becky on the iconic family sitcom “Full House.”
“We’re estimating … she’s probably making a minimum of $30,000 for a post on Instagram. It could even be an upwards of $50,000,” said Cartin, who has not seen any of Giannulli’s contracts.
And those totals don’t account for a cut in sales she likely receives from her sponsored-content posts.
“She’s more than just a regular influencer — she has that celebrity hook with her,” Cartin said.
What adds to Giannulli’s star power is her “high engagement” with her followers, which is figured by dividing the number of likes and comments on her posts by total followers.
“It’s a whole different world. We don’t see her on TV but online, she’s very well known to the people that she’s influencing,” said Cartin.
Giannulli has come under intense scrutiny following the arrest of mom Loughlin and dad Mossimo Giannulli this week in the largest college admissions fraud ever prosecuted by the feds.
The wealthy couple is accused of paying $500,000 in bribes to college prep expert William “Rick” Singer to get Olivia Jade and her sister into the University of Southern California as competitive rowers — even though neither is an athlete.
Olivia Jade cashed in on her allegedly ill-gotten college status with spon-con for Amazon Prime, in which she showed off her dorm room.
But in a YouTube video last year, she nonchalantly admitted that she didn’t “really care about school” but wanted the “experience” of “partying.”
Her posts have sparked public outrage — and placed pressure on Sephora and other companies to sever ties with Olivia Jade.
Meanwhile, she’s been roasted on her social media and in scathing online reviews for her sold-out makeup palette.
“I thought this would give me the ‘just-came-from-crew-practice,’ ‘spent-hours-rowing-on-the-lake’ glow. Turns out it was all a sham!” one person wrote on Wednesday.
Asked whether she could rebound from the cheating scandal, Cartin, who works closely with both brands and social media influencers, said it’s possible — eventually.
“So many of these celebrity influencers bounce back from scandals but it’s going to take time and it also depends on how she positions it and talks about it,” she said. “Is she going to be honest and be real with people?”
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