Shoppers vent their fury over Sainsbury’s new wellness section

‘That sign should be hanging over fresh produce!’ Shoppers criticise Sainsbury’s ‘wellness’ aisle which features ‘sugary’ biscuits and slimming shakes

  • Sainsbury’s is currently trialing a wellness aisle in seven of their UK stores
  • Food writer Bee Wilson shared snaps of the aisle at the Cambridge branch 
  • Captured the ‘sugary’ biscuits and slimming shakes stocked on the shelves
  • Many pointed out the title would be better suited to the fruit and veg aisle 

Sainsbury’s has come under fire by customers for the addition of a new ‘wellness’ aisle that features ‘sugary’ biscuits and slimming shakes. 

The new section is currently on trial in seven of its UK stores but has been ridiculed by shoppers.   

Bee Wilson, who recently visited the Cambridge branch of the store, described the move as ‘madness’ after snapping some of the items on sale in the aisle.

Speaking under the handle ‘KitchenBee’, the food writer took to Twitter to share photos taken on their recent visit to the branch along with their thoughts on the selection of items stocked. 

Sharing the images on Twitter the food writer wrote: ‘This is depressing. A new ‘wellness’ aisle in Sainsbury’s Cambridge.

Food writer Bee Wilson has criticised Sainsbury’s over a ‘wellness’ aisle claiming it contains sugary biscuits and slimming shakes

Sharing snaps of the new aisle at the Cambridge branch of the supermarket Bee pointed out some of the snacks on display

The new aisle is currently on trial at the supermarket as well as six other UK locations 

‘Contents: sugary biscuits, protein bars, organic cola drinks, slimming shakes. The madness of our food culture all in one aisle.’ 

The tweet, which was shared on January 2, has thus far amassed more than 2,000 likes from Bee’s followers who were equally outraged, with many pointing out that the title would be better suited to the vegetable aisle.  

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Responding to the tweet one wrote: ‘Is it any wonder that children grow up confused? The best ‘wellness’ aisle is a vegetable bed in the garden or even pots on a windowsill. 

‘It’s amazing what can be grown in a small space. Doesn’t matter if you can’t grow enough, aim is to show what real healthy food looks like.’ 

Another added: ‘Oh dear Sainsbury’s seem to have got confused. Surely ‘wellness’ should be above the food and veg aisle! 

‘Most of those products probably have far too much sugar in them to compensate. Whatever happened to make from scratch and know what’s in your food.’ 

Responding to Bee’s tweet many were quick to point out that the label would be better off on the fruit and veg aisle 

Others accused Sainsbury’s of ‘jumping on the bandwagon’ in the hope to make a profit. 

One person said: ‘Sadly, I doubt this is about Sainsbury’s not knowing what is healthy, but more about spotting a wagon to jump on to make money out of people who don’t know.’

Another wrote: ‘These brands are made by global manufactures with huge budgets to pay for space on supermarket shelves, as an ex-buyer I know how much the supermarkets earn from this. 

‘Consumers have no idea that ‘healthy’ Jan is all about making money & not helping their well being.’

A number of Twitter users accused Sainsbury’s of ‘jumping on the bandwagon’ to make a profit

Responding to the complaints a spokesperson for Sainsbury’s told the MailOnline: ‘The trial is in seven stores in total. In one store only, some cereal bars are at the end of the aisle – these are not part of the Wellness and Sports Nutrition range, which has different fixtures and displays. 

‘We’re adding an extra sign to make this clearer for our customers.’

Sainsbury’s wellness aisles have been on trial in Selly Oak, Newbury Park, Watchmoor Park, Coldhams Lane and St Clares since November 2018, with plans to roll out more stores this year if successful.

The retailers hope their range of almost 500 new products including  hemp water, bone broths, activated nuts and superfood powders, will help them to compete with the likes of Holland & Barrett and Planet Organic as the wellness market is predicted to reach £12.4bn by 2020. 

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Outraged shoppers share their worst Christmas food shop substitutions including HP sauce instead of cranberry and a vanilla candle instead of dessert

A simple way to food shop from the comfort of your own home, it saves a lot of people time and you don’t have to navigate the queues.

Which is often a godsend at Christmas.

But when supermarkets don’t have your specific item in stock, they’ll often substitute it for something similar.

It doesn’t always hit the mark, with outraged shoppers sharing their worst and most hilarious experiences of a substituted shop.

Think candles instead of pudding, desserts instead of bathroom cleaner and possibly the worst of all – HP sauce instead of cranberry for Christmas.

A tweet which sparked the outpouring of shocking stories has since gone viral and been liked more than 6,880 times.

It said: “I've just seen my substitution list for my shopping delivery.


“Ordered cranberry sauce substituted with HP sauce.

“HP sauce people, the perfect accompaniment for turkey.”

The floodgates then opened, and it seems online food shopping is a riskier business then we ever thought possible.

Another person added: “I managed to have apples substituted with apple scented bleach.

“That’ll make a memorable crumble.”

This shopper tweeted: “My friend ordered maraschino cherries…

“The substitution was a red cabbage.”

A third person said: “I once had a toffee pecan roulade substituted with a vanilla candle.”

This mix-up doesn’t sound so bad: “My friend ordered orange and they sent terrys chocolate organs instead.”

And this person sounds like they had the Christmas from hell, posting: “One year turned up on Christmas Eve saying nonchalantly there weren’t any turkeys or potatoes.

“No substitutions or apologies, or apparent awareness that these are fairly important for a Christmas dinner.”

This person has a very specific picker, sharing: “ A few years ago I ordered a delivery from Sainsbury’s.

“Ordered: Tomatoes. Received: Tinned tomatoes.

“Ordered: Milk. Received: Can or carnation. And so on.”

Plus what could be the most disappointing switch ever, this person tweeted: “Ordered a bottle of vodka once and had it replaced with a cauliflower.”

Plus here’s how to wrap the most awkward of gifts this Christmas — including bottles.

This is why you should check your Christmas tree for walnut-shaped clusters.

And this mum has been branded selfish for buying so many presents you can barely see her tree.

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Baffled shoppers spot Easter chocolates and hot cross buns in shops in DECEMBER

There's still more than four months to go until the springtime holiday but seasonal treats – including a new Oreo flavour Creme Egg – have already gone on sale at some Tesco and convenience shops.

Some shoppers are confused by the appearance of Easter eggs and hot cross buns in shops in December – especially as we haven't had Christmas yet.

But others are delighted to get their hands on their favourite treats a month before they officially go on sale in January, when they will be available until Easter Monday on April 22, 2019.

Some chocolate fans are particularly excited as they've spotted a brand new Easter treat on sale: a full-size Oreo version of a Creme Egg.

Instagram user @amiegrace22 picked two up for 70p each at a Spar shop and posted it on Instagram, with one person commenting: "Need to try these!"





A Cadbury spokeswoman explained that some stores, such as convenience shops, can choose to stock its Easter treats before Christmas even though major retailers will start selling them after January 1.

But Easter goodies have also been spotted on sale at the UK's biggest supermarket, Tesco.

Instagram user Kevssnackreviews found Tesco Finest Toffee Fudge and Belgian Chocolate Hot Cross Buns already on sale at one branch of the supermarket giant, which has 3,400 shops in the UK.

Shoppers have also complained about finding standard hot cross buns on sale at Tesco, Sainsbury's and other supermarkets.

But stores usually keep a small supply of normal hot cross buns in stock for devoted fans all year round.

Tesco confirmed it sells its range of hot cross buns throughout the year.

Some shops even started selling Easter chocolate in November, as we reported last month.

The Easter displays reveal that last year's popular white Creme Egg treasure hunt is back again – and the top prize is even bigger this Easter.

White chocolate versions of the fondant-filled chocolate eggs will once again be hidden in normal Creme Egg wrappers and fans have to find them to claim a cash prize.

This year, the top prize is a huge £10,000 – up from £2,000 last year.

Last January, supermarket staff were accused of unwrapping Creme Eggs before they went on sale in search of a £2,000 white chocolate one.

A Cadbury spokeswoman said: "All our Easter range will be available in major retailers after New Year’s Day.

"However, as some stores know that people can’t wait to get their hands on Easter products, they may decide to stock the product before Christmas."

In more appropriate festive chocolate news, we revealed yesterday that Quality Street and Roses tins have shrunk by 40 per cent in ten years – but prices have stayed the same.

Meanwhile it's not just you – there really are fewer of your favourite chocolates in selection tubs.

We pay for your stories! Do you have a story for The Sun Online Money team? Email us at [email protected] or call 0207 78 24516. Don't forget to join the Sun Money's Facebook group for the latest bargains and money-saving advice.

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Supermarket shoppers targeted by spam emails in run up to Christmas

Morrisons, Tesco and Aldi customers have all reported receiving suspicious messages claiming to be from the supermarkets.

With Brits expected to spend £166 per person on food and booze Christmas Day, according to Give as You Live, fraudsters are seizing the opportunity to prey on naive shoppers who are hoping to save some cash.

Often the dodgy messages say that you can claim a voucher to spend at the supermarket and ask you to follow a link to fill in your details.

Really, the link will take you to a website run by the fraudsters who are likely to use your personal information to hack your bank accounts.

Morrisons has issued a warning on Facebook about a number of spam e-mails, text messages and social media posts that claim to be from the supermarket.

How to protect yourself from scams

  • Firstly, remember that if something seems too good to be true, it normally is.
  • Check brands are verified" on Facebook and Twitter pages – this means the company will have a blue tick on their profile.
  • Look for grammatical and spelling errors; fraudsters are notoriously bad at writing proper English. If you receive a message from a “friend” informing you of a freebie, consider whether it’s written in your friend’s normal style.
  • If you’re invited to click on an URL, hover over the link to see the address it will take you to – does it look genuine?
  • To be on the really safe side, don’t click on unsolicited links in messages, even if they appear to come from a trusted contact.
  • Be careful when opening email attachments too. Fraudsters are increasingly attaching files, usually PDFs or spreadsheets, which contain dangerous malware.
  • If you receive a suspicious message then report it to the company, block the sender and delete it.

In the post, it said: "If you receive one of these suspicious messages, please do no click any links, open attachments to enter personal information.

"We would never ask for your bank details in order to redeem a voucher."

Tesco shoppers have also tweeted about receiving a suspicious looking text message claiming to be from Tesco.

The text claims that the customer has come second place in postcode drawer run by the retailer. It also directs you to follow a link to collect the prize.

The message doesn't feature any of the supermarket's branding and is also riddled with spelling mistakes, like "secure" instead of "secured" and "well-done" instead of "well done".

This is usually a sign that the text isn't genuine and that it isn't to be trusted.

Tesco has been replying to customers' concerns via their social media team, confirming that it is indeed a fake.

"This is a scam," the Tesco team said, "I'd advise deleting this text without accessing any links."

Earlier this week, Aldi also warned customers to be wary of a fake £85 voucher doing the rounds on Facebook.

The voucher first cropped up on social media two years ago but it has resurfaced again ahead of Christmas.

If you receive a message on social media or via Whatsapp or email that claims to be from a supermarket but looks suspicious, you should report it to their customer services team before following any links.

One dad from Scotland now can't afford to buy Christmas presents for his two kids after he lost £3,000 of his life savings to scammers.

Scammers are using fake websites to lure in Christmas shoppers and take their money. These are the ones you need to watch out for.

Ever wondered what really happens when you report fraud? The Sun spent a day working at Lloyds to see how easy it is for scammers to steal your cash.

We pay for your stories! Do you have a story for The Sun Online Money team? Email us at [email protected] or call 0207 78 24516. Don't forget to join the Sun Money's Facebook group for the latest bargains and money-saving advice.

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