‘That sign should be hanging over fresh produce!’ Shoppers criticise Sainsbury’s ‘wellness’ aisle which features ‘sugary’ biscuits and slimming shakes
- Sainsbury’s is currently trialing a wellness aisle in seven of their UK stores
- Food writer Bee Wilson shared snaps of the aisle at the Cambridge branch
- Captured the ‘sugary’ biscuits and slimming shakes stocked on the shelves
- Many pointed out the title would be better suited to the fruit and veg aisle
Sainsbury’s has come under fire by customers for the addition of a new ‘wellness’ aisle that features ‘sugary’ biscuits and slimming shakes.
The new section is currently on trial in seven of its UK stores but has been ridiculed by shoppers.
Bee Wilson, who recently visited the Cambridge branch of the store, described the move as ‘madness’ after snapping some of the items on sale in the aisle.
Speaking under the handle ‘KitchenBee’, the food writer took to Twitter to share photos taken on their recent visit to the branch along with their thoughts on the selection of items stocked.
Sharing the images on Twitter the food writer wrote: ‘This is depressing. A new ‘wellness’ aisle in Sainsbury’s Cambridge.
Food writer Bee Wilson has criticised Sainsbury’s over a ‘wellness’ aisle claiming it contains sugary biscuits and slimming shakes
Sharing snaps of the new aisle at the Cambridge branch of the supermarket Bee pointed out some of the snacks on display
The new aisle is currently on trial at the supermarket as well as six other UK locations
‘Contents: sugary biscuits, protein bars, organic cola drinks, slimming shakes. The madness of our food culture all in one aisle.’
The tweet, which was shared on January 2, has thus far amassed more than 2,000 likes from Bee’s followers who were equally outraged, with many pointing out that the title would be better suited to the vegetable aisle.
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Responding to the tweet one wrote: ‘Is it any wonder that children grow up confused? The best ‘wellness’ aisle is a vegetable bed in the garden or even pots on a windowsill.
‘It’s amazing what can be grown in a small space. Doesn’t matter if you can’t grow enough, aim is to show what real healthy food looks like.’
Another added: ‘Oh dear Sainsbury’s seem to have got confused. Surely ‘wellness’ should be above the food and veg aisle!
‘Most of those products probably have far too much sugar in them to compensate. Whatever happened to make from scratch and know what’s in your food.’
Responding to Bee’s tweet many were quick to point out that the label would be better off on the fruit and veg aisle
Others accused Sainsbury’s of ‘jumping on the bandwagon’ in the hope to make a profit.
One person said: ‘Sadly, I doubt this is about Sainsbury’s not knowing what is healthy, but more about spotting a wagon to jump on to make money out of people who don’t know.’
Another wrote: ‘These brands are made by global manufactures with huge budgets to pay for space on supermarket shelves, as an ex-buyer I know how much the supermarkets earn from this.
‘Consumers have no idea that ‘healthy’ Jan is all about making money & not helping their well being.’
A number of Twitter users accused Sainsbury’s of ‘jumping on the bandwagon’ to make a profit
Responding to the complaints a spokesperson for Sainsbury’s told the MailOnline: ‘The trial is in seven stores in total. In one store only, some cereal bars are at the end of the aisle – these are not part of the Wellness and Sports Nutrition range, which has different fixtures and displays.
‘We’re adding an extra sign to make this clearer for our customers.’
Sainsbury’s wellness aisles have been on trial in Selly Oak, Newbury Park, Watchmoor Park, Coldhams Lane and St Clares since November 2018, with plans to roll out more stores this year if successful.
The retailers hope their range of almost 500 new products including hemp water, bone broths, activated nuts and superfood powders, will help them to compete with the likes of Holland & Barrett and Planet Organic as the wellness market is predicted to reach £12.4bn by 2020.
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