Ahead of the highly anticipated season two premiere of HBO's Euphoria, Storm Reid has already secured her next bag.
On Mar. 19, Maybelline announced that the actress is its newest global spokesmodel.
While Reid may only be 17, she has long advocated for inclusion, racial equity, and the importance of mental health, making her the perfect person to represent the iconic makeup brand.
"Storm is a standout voice and changemaker," Trisha Ayyagari, global brand president at Maybelline New York worldwide, shared in a statement. "She is a deeply talented actress, a courageous champion of equality and has energy that lights up any room. I've always admired Storm and knew she would be a great addition to the Maybelline brand."
"I don't think I can put it into words how I feel about joining the Maybelline family," Reid exclusively tells InStyle. "Maybelline has been in my life for a very long time, and on a macro level, Maybelline is a brand that I feel empowers women. I find that so amazing and to be a part of their evolution — to continue to inspire and impact all people through their products — is so beautiful. I'm excited, I'm grateful, and it's only the beginning!"
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In this new role, Reid will be a part of Maybelline's Brave Together initiative, which supports women who live with anxiety and depression. She will also be the face of the brand's new Fit Me! innovation.
The actress plans to use the platform to encourage women and girls to love themselves just as they are as well.
"[I want] to continue to do what I do every day," she says, "which is try to be positive and to connect to the world and say, 'Hey, you are beautiful, you are seen, you are heard, and you don't have to be perfect — you're perfectly imperfect.'"
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