Hilaria Baldwin loses baby brand deal following Spanish heritage controversy

Hilaria Baldwin has lost a partnership with a baby brand she had been working with after the controversy over her Spanish heritage. 

Alec Baldwin’s wife, 37, had caused confusion after it was claimed she had been putting on her Spanish accent for 10 years after really growing up in Boston. 

The mother of five has now lost a brand partnership she had with Cuties Baby Care following the claims, as they revealed she would no longer be working with them. 

Cuties Baby Care said in a statement, via Page Six: ‘In response to the inquires we have received, we would like to inform all of our loyal Cuties followers that Hilaria’s partnership with Cuties Baby Care ended at the end of 2020.

‘We thank Hilaria for the support she provided in 2020 and wish her, and her family, continued health and happiness in the New Year.’

The brand then clarified that Hilaria had a six-month contract with them from July to December, adding: ‘The agreement expired at the end of December after all contractual obligations were filled.’

Hilaria had announced she was teaming up with the brand in July, telling her followers: ‘I’m so excited to share I’m @cutiesbabycare first ambassador! 

‘I love them for so many reasons. Their company has been a family owned business for the past 30 years, and they’ve always had an eye toward sustainability.’

Hilaria also has many other brand deals with the likes of Mattel, Fisher-Price and Bissell among others. 

She and husband Alec, 62, have reportedly been ‘very upset’ over the controversy over Hilaria’s heritage. 

Hilaria told The New York Times in a statement in December: ‘Today we have an opportunity to clarify for people who have been confused — and have been confused in some ways by people misrepresenting me.

‘There is not something I’m doing wrong, and I think there is a difference between hiding and creating a boundary.’

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