Inside Kylie Jenner’s Surprising New Business Venture

The youngest member of the Kardashian-Jenner clan is moving from makeup and skincare to baby products! Kylie Jenner recently shared her newest product line in a short Instagram post.

According to Fox News, Jenner tagged a verified Instagram account called @kyliebaby, but the account has yet to share a profile photo, a bio or any posts. Nonetheless, Kylie Baby already has almost 500,000 Instagram followers. The outlet reports that the simple caption, “Bath time with @kyliebaby” acts as an announcement for the new brand. The photo she shared features her daughter, Stormi, in a bathtub making a cheeky smile from underneath her curly tresses.

The outlet found that the 23-year-old entrepreneur recently filed for a patent on the company with the intent to sell items such as strollers and cribs, clothing, baby skincare and hair care products. Furthermore, she has a few other companies on the patent list, too, including Kylie Swim, Kylie Body, Kylie Skin and Kylie Hair. Right now, there’s not much more information on what Kylie Baby will sell or create, but Fox News points to Kylie Skin’s recent addition of bath salts and rose-scented bubble bath as a sign of what’s to come.

Kylie Jenner's nieces and nephews may help model

Kylie Jenner is no stranger to launching new products and taking care of babies. PageSix theorizes that the model’s nine nieces and nephews will also likely help model the new baby line alongside their cousin, Stormi. UsWeekly notes that fans have already started speculating about what the new line will look like and which products it will carry. In the meantime, friends and family commented on her daughter’s undeniable cuteness.

“The best little face and curls,” Khadijah Haqq McCray commented. Jenner’s BFF, Anastasia Karanikolaou, exclaimed, “ARE YOU KIDDING…cutest lil girl.”

Of course, while fans guess what the mogul will launch in her new line, her success with ventures such as her cosmetics and skincare lines leave little to the imagination of how it will sell. Jenner is the first to introduce a baby line out of all of her siblings. Older sister Kim focuses on a skincare line of her own as well as her fragrances and clothing label. Currently, the outlet notes, Kris Jenner is set to launch skincare products as well.

Between the new baby line, skincare items, perfumes, clothing and more, the Kardashians have every product type covered. 

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