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With Christmas just around the corner, it's time to get excited about one of the most exciting parts of the festive season — the John Lewis advert.
Details of this year's commercial are yet to be revealed, but it has been reported that Jess Glynne could be lending her vocals to the iconic spot.
The likes of Lily Allen, Ellie Goulding and Elton John have soundtracked the advert in the past, with Lily even scoring a number one single with her rendition of Keane's Somewhere Only We Know.
Jess, 31, is said to have recorded a song for the advert as well as other famous musicians, with hers being considered a "favourite" with bosses.
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A source said: "The John Lewis Christmas ad marks the beginning of the festive season for a lot of people and there is a lot of pressure for it to be a success.
"The creative team behind it reckon Jess would be a great choice because she has such a distinctive voice.
"But other artists have also recorded for it and a final decision is expected to be made in the next fortnight.
"Because it is such an important ad, it will all come down to how the song fits with the visuals when everything else is done," the insider continued to tell The Sun Online.
However, a representative for the department store told Metro.co.uk: "We are lucky enough to enjoy lots of speculation around our TV ads but we never comment because we want to keep the surprise."
Last year's John Lewis advert featured the adorable dragon Excitable Edgar, who almost ruined the season by getting too excited and burning down the village Christmas tree.
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His friend Ava buys him a Christmas pudding so he is able to light it with his mouth and win back the affection of the villagers at their big Christmas meal.
As always, there is much speculation about the theme of this year's advert, with one idea going viral on TikTok.
Zach Margolin filmed his recently widowed grandmother looking forward to being surrounded by family for her first Christmas without her husband but, as the big day rolls around, she finds herself isolated due to the ongoing coronavirus pandemic.
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On Christmas Day, a present in the form of an Apple MacBook appears on her doorstep and, when she opens it as she tucks into dinner, she sees her family smiling back at her over a Zoom call.
Zach told Yahoo Style: "Nobody wants to be alone for Christmas and I think it's the reality that this could be the case for some this year that made the video so real.
"It's been a difficult year for everyone, and having a supportive family has proved more important than ever – that is what makes this so touching."
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