When it comes to 2020, we've got a long list of complaints, but one thing we're actually pretty pumped about? The rise of seasonless fashion and the restructuring of Fashion Weeks. Many events have gone fully digital this year, with fashion houses finding new ways to showcase the latest designs. For instance, after Gucci announced it was skipping the traditional runway calendar, producing collections on its own time instead, the brand opted to give us a full week of innovation and creativity, calling it 'GucciFest.'
What Is GucciFest?
It is a week-long fashion and film festival. From Nov. 16 – 23, Gucci is releasing a mini-series in seven episodes, titled 'Ouverture Of Something That Never Ended.' The short films will include a new collection from the fashion house's creative director, Alessandro Michele, who also helped to direct the videos alongside Gus Van Sant.
The videos were shot in Rome and star the actress, artist, and performer Silvia Calderoni.
How Do I Watch GucciFest?
There is a whole website site dedicated to Gucci Fest, and new episodes from the mini-series are released on Gucci's YouTube channel. One new episode is released daily, with various premiere times that range from 9pm to 12:30pm CET. The full schedule, in EST, is below:
- Monday, November 16, 3:00 pm
- Tuesday November 17, 3:00 pm
- Wednesday, November 18, 5:30 pm
- Thursday, November 19, 3:00 pm
- Friday, November 20, 5:30 pm
- Saturday, November 21, 3:00 pm
- Sunday, November 22, 6:00 am
How Long Is GucciFest?
GucciFest will run from Nov. 16 through the 23.
What Do Harry Styles and Billie Eilish Have to Do With GucciFest?
The two artists will have cameos in the short films, along with other famous faces who are friends of the brand, like Florence Welch and Jeremy O. Harris.
Are Other Brands, Like Collina Strada and Mowalola, Involved in GucciFest?
On top of featuring its own design-highlighting series, the GucciFest platform will showcase fashion films from 15 independent designers, which will be released daily as well. The full list includes Mowalola (who is working with Kanye West and Gap), Gui Rosa, Collina Strada, Gareth Wrighton, Ahluwalia, Stefan Cooke, Shanel Campbell, JordanLuca, Cormio, Charles De Vilmorin, Yueqi Qi, Rave Review, Rui, Bianca Saunders, and Boramy Viguier.
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