ONLINE shopping giant PrettyLittleThing is selling clothes for hugely inflated prices, say shoppers who've been stunned to receive their orders with totally different labels inside from much cheaper brands.
Scores of angry customers have complained to the retail megastar after items promoted as PLT originals have arrived bearing stitched labels from Fruit of the Loom and Redtag Active among others.
The revelation came as PLT's billionaire founder Umar Kamani furloughed his staff at the taxpayers' expense, while he relaxed in Dubai with girlfriend Nada Adele.
Rianne Eames told Fabulous how a pair of grey jogging bottoms she ordered from PrettyLittleThings, costing £20, arrived with a Fruit of the Loom label inside.
When she Googled them she discovered that elsewhere they sold for less than £7.
She approached PLT on Twitter, telling them: "I ordered some joggers from @OfficialPLT.Gutted as they’re not like my old ones."
She added: "You’ve passed off Fruit of the Loom as your own. If I had wanted to order FOTL I would have ordered from them at a price of £6.73 plus VAT, not the £20 plus postage you have charged me for the same item."
Similarly student Kate Bains, 20, from Sunderland was looking forward to receiving her ombre-toned gym set, which cost £20 for the leggings and £12 for the top.
But what she got was from Redtag Active – and looking on eBay she realised she could have got the entire set, new for around £12.
In both cases PrettyLittleThing's official website made no mention of the original brand. In the latter case, it merely said: "Amp up your gym attire with these seamless leggings. Featuring a grey ombre material with a seamless design and a flattering fit. Style these with the matching sports bra and running kicks to complete the look.
Student Kate, 20, from Sunderland, told Fabulous: "I’d seen everyone wearing the gym sets so ordered one for my self.
"When it came it had the label “Redtag Active” in so I Googled it as I was a bit miffed.
"I found it straight away on eBay for £12.
"They [PrettyLittleThing] commented on my tweet a few times saying can you DM us about this but I didn't see the point.
"They were selling cheap sets for almost triple the price. I didn't think there was anything they could have said to make me pleased about the situation and many others commented on my tweet saying they’ve had similar issues."
Shanna Hill, from the USA, also experienced a similar thing.
A pair of$38 (£30) jogging bottoms she bought were Fruit of the Loom, which she was disappointed with as she says she could have got them elsewhere for $7 (5).
She showed Fabulous email correspondence she had with PLT's customer service after she complained about it.
She wrote: "I am HIGHLY disappointed. The sweatshirts have a tag that says, Pretty Little Thing. Great. But can you explain to me why the pants say Fruit of the Loom on the tag? You said nowhere on the website they these were anything other than PLT. If I had known that, I would not have spent $38 on two pairs of pants I could get AT WALMAT FOR $7 EACH!!!"
In an email response, a customer services agent said: "Heyy there, I'm so sorry babe, we use a number of different manufacturers and we have been sent the wrong batch, we are aware of this problem and and I'm sorry you was sent the wrong pair.
"It looks like these was sent out before we was aware of the problem."
Shanna then took her complaint to Twitter where she was told something different. From their customer services account with 54,500 followers a woman said: "Fruit of the Loom is our supplier so we sell their items."
Shanna was told the email she initially received was misinformation.
Rianne's tweet earlier this month was shared 1,500 time with many saying they too were annoyed to receive off-brand items from PrettyLittleThing which is part of the same group as Boohoo and was founded Manchester-based Umar Kamani.
One woman told how she had worn cheaper joggers without realising, whereas another woman calle Zoe said: "This made me check mine that I got delivered yesterday and girl same!What the hell?"
In total a quick search of 'OfficialPLT' 'PrettyLittleThing' and 'Fruit of the Loom' turned up scores of angry customers.
Similar search results came up on other social media channels with a woman on YouTube saying "I feel duped and deceived."
An Irish woman contacted Fabulous to say: "I ordered a pair of black joggers which I thought would be PrettyLittleThingOwn brand but I got the Fruit Of The Loom brand instead. I paid €22.40 (originally €28 but I had a discount code) the FOTL joggers sell for around €11-12 online so I paid nearly double for the same pair."
Previously PrettyLittleThing has come under fire for reportedly failing to enforce social distancing at its Sheffield warehouse earlier in lockdown.
Meawhile, Umar is chilling in Dubai as Britain faces uncertainty over coronavirus.
Umar is one of many CEOs who have decided to use the Government's scheme that is meant to support businesses that are facing closure.
His wealth has allowed him to buy a fleet of cars, including two Rolls-Royce Phantoms, a £300,000 Lamborghini Aventador, a £92,000 customised G-Class Mercedes and a high-end Range Rover.
He leads a playboy lifestyle, regularly travelling by private jet to socialise with the likes of P Diddy, Jennifer Lopez and Denzel Washington and Kylie Jenner.
Pretty Little Thing reported a turnover of £374m in 2018, six years after Umar launched the company.
And he has since made money from the coronavirus disaster itself. He made £5million from an investment in a company that is developing a new Covid-19 antigen test.
He spent £1m in shares in Avacta Group, paying 18p per share, which is working with US-based Adeptrix to develop a Covid-19 test, making their share price rocket.
Mr Kamani doesn't appear to be affected at all by the lockdown or the decision to furlough his staff when he posted a photo on Instagram of his Dubai home, along with his stunning girlfriend Nada Adelle, 26, on April 18, with the caption 'isolationship'.
The furlough scheme uses taxpayers' money to pay workers 80 per cent of their usual income up to a maximum of £2,500 per month.
What is furlough?
THE aim of the government’s job retention scheme is to save one million workers from becoming unemployed due to the lockdown.
Under the scheme, the government will pay 80 per cent – up to £2,500 a month – of wages of an employee who can’t work because of the impact of coronavirus.
Workers will be kept on the payroll rather than being laid off.
The government will pay the associated employer national insurance contributions and minimum automatic enrolment employer pension contributions on top.
The scheme has been extended to run until the end of June and can be backdated to March 1 2020.
It’s available to all employees that started a PAYE payroll scheme on or before March 1, 2020.
If you’re between jobs, have started at a new place of work or were made redundant after this date then you can ask your former employer to rehire you to be eligible for the scheme.
Employers can choose to top up furloughed workers’ salaries by the remaining 20 per cent but they don’t have to.
Firms who want to access the scheme will need to speak to their employees before putting them on furlough.
While on furlough, staff should not undertake any work for their employer during the scheme.
Pretty Little Thing said they were "topping up" the other 20 per cent.
A Pretty Little Thing spokesperson told The Sun earlier this month: "Our CEO was working in Dubai before the official lockdown rules were announced by the UK government, as PLT is in the process of building its Middle Eastern website which is due to launch in the next three weeks.
"We are entering an unprecedented period and while it is too early to quantify the future impact of COVID-19, we are taking measures to position the business to protect jobs going forward and keep the business on a strong financial footing in what we expect to be a temporary environment."
I’d seen everyone wearing the gym sets so ordered one for myself. When it came it had the label “Redtag Active” in so I Googled it as I was a bit miffed. I found it straight away on eBay for £12.
"It is important to note that PLT staff are still being paid their full salary as a result of the Government furlough initiative and the Company’s decision to ‘top up’ salaries, so they receive 100% of what they would usually be entitled to each month.
"PLT are abiding by the government’s desire to keep as many people as possible employed through the job retention scheme.
"We are pleased to be in a position where a number of employees will be back in work from today. PLT will continue to monitor staff on the furlough scheme over the coming weeks."
They have not yet responded to requests for a comment regarding the other issues addressed in this article.
We have also contacted Fruit of the Loom, as they appear to be the main suppliers of PrettyLittleThing's products.
We previously shared how a shopper was left outraged after PrettyLittleThing offered to send her original delivery as long as she deleted a negative social media post after an order mix-up.
And this shopper lashed out at PLT after the dress she ordered arrived "stained with blood".
Plus this woman was horrified after live spiders crawled out of her PrettyLittleThing order.
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