Queen’s handbags discussed by Gok Wan on This Morning
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Before Queen Elizabeth awarded Launer a royal warrant in 1968, the monarch sometimes acquired the brand’s accessories through Rayne (a shoe label with an existing royal warrant).
Since then, she’s been ordering around five custom bags a year, according to Mr Bodmer.
Generally, the Queen will request a few modifications to one of the label’s iconic, decades-old styles.
“She likes a slightly longer handle so it doesn’t get caught up in her clothes when she is greeting people,” Mr Bodmer previously said.
“She’s not keen on shoulder straps, zips or partitions… We use a frame in the middle so she can reach deep inside, and she wants a strap that she can easily get her hand through to lift the lock and access the contents.
“But if the Queen doesn’t like what we’ve made her, she won’t wear it,” he added.
“She definitely knows what she wants,” he told the Daily Mail.
The Queen’s three favourite Launer handbags
The Custom Bag
Perhaps because it was first acquired through Rayne, which had Launer produce purses to match its shoes, this style doesn’t have a name—but it’s clearly one of the Queen’s all-time favourites.
She’s worn it to meet two presidents, Nixon and Clinton, and this past year, it was even immortalised in one of her official portraits.
The aptly named Royale is one of Launer’s enduring styles, and the Queen is known to like it best in a patent leather finish.
“The style she has been using most in recent years is the Traviata, a simple shape with short handles and the famous Launer silver twisted rope logo used as a clasp on the front,” Bodmer told Hello Magazine.
The Traviata looks similar to the Royale, but features squared edges near its clasp.
Due in part to the Queen’s influence, the Traviata is Launer’s best-selling style.
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