TommyNow Spring 2020
Tommy Hilfiger’s Spring 2020 collection for TommyNow was buzzing with youthful exuberance. It’s the designer’s fourth collaborative collection with race-car driver Lewis Hamilton, and the entire show was a celebration of diverse, young talent leading the TommyNow brand into an inclusive — and sustainable — new future.
Hilfiger brought out all the stops for TommyNow Spring 2020. Held at the Tate Modern museum, the show was an immersive experience that included a banging soundtrack, a live steel band choir, hazy smoke machines, and some top notch casting. Naomi Campbell opened for the star-studded collection, followed by some of favourites — Candice Swanepoel, Alessandra Ambrosio, Halima Aden, Winnie Harlow, and Jasmine Sanders. Plus our local stunners — Jourdan Dunn, Karen Elson, Georgia May Jagger, Lottie Moss, and Pixie Geldof.
The designs offered relaxed, easy-to-wear staples for Spring — co-ordinating track suits in white, creams, blush pink, army green, highlighter yellow, and classic navy blue that is synonymous with the heritage brand. We especially loved a few key pieces that featured glow-in-the-dark details, head-to-toe white leather looks, and various iterations of this season’s favourite print — scarf prints.
TommyNow Spring 2020 featured a collaboration of designs from the TommyNow brand, TommyXLewis, and 12 statement-making TommyXLewisXH.E.R. pieces from Lewis Hamilton’s partnership with Grammy award-winning singer and songwriter, H.E.R. “Tommy Hilfiger and Lewis Hamilton present their most sustainable TommyXLewis collection to date,” shares Tommy Hilfiger in a statement from the brand which touts wasting nothing and welcoming all. “Over 75% of styles were sourced more sustainably, including using 100% organic cotton, recycled materials, down alternatives and low-impact denim washes.”
Keep reading ahead for a look at the entire TommyNow Spring 2020 collection.
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