Yankee Candle launches 'Chosen By You' range – and you get to decide which candle they bring back

YANKEE Candle has announced they are bringing back some of their most popular scents, and you get to choose which.

The general public will have the chance to decide which fragrances from the past will be re-introduced in 2021.

The campaign – Chosen By You – will see the nation vote which on which eight Yankee Candles will return to our shelves.

Voters can choose from nostalgic scents such as "long walks along the coast, feet trailing through the lapping waves",  to the "memory of freshly-squeezed lemonade".

  • Choose your favourite Yankee Candle – click here

Votes can be cast on a dedicated page, and will see the nation vote between 12 of the most-loved Yankee Candle fragrances with each individual vote whittling it down to eight set for launch in summer and winter in 2021.

Whether you're a citrus fan or favour florals, the first round of voting runs from May 20th to June 10th, with voters choosing four favourites from eight summer inspired candles from:

  • Beach Walk – Refreshing scents of salt water and sea musk warmed with sunny notes of tangerine and orange blossom
  • Beautiful Day – Enchanting mix of sunny fruits, pretty flowers and spicy herbs notes
  • Pink Lady Slipper – Fragrances of a wonderfully soft and sweet spring bouquet, reminiscent of lovely rose petals, jasmine and violets
  • Tutti Frutti – The scents of sweet candy aroma of a cherry, raspberry, strawberry and lemon whirly pop
  • Vanilla Sandalwood – The scents of luxurious warmth of fine aromatic sandalwood and rich, comforting vanilla
  • Sparkling Lemon – Fragrances of effervescent sweet Meyer Lemon with notes of zesty lime and bergamot orange

The second wave of voting takes place between August 31st – September 18th, and focuses on a winter scent with six warm and wintry fragrances for the nation to choose from, including:

  • Almond Cookie – Still warm from the oven…fragrances of rich almonds and buttery vanilla baked in an irresistibly luscious treat
  • Autumn Leaves – Notes of a vibrant medley of birch and maple leaves with pomegranate, juniper berry and orange blossom
  • Cherries on Snow – Scents of an enchanted, sparkling blend of bright, juicy cherries with sweet almonds and an icy freshness
  • North Pole – What holiday dreams are made of…fragrances of a sweet blend of icy cool mint and sugary rich vanilla cream
  • Eggnog – Toast the holiday spirit with notes of a rich, creamy classic laced with rum and spiced with nutmeg
  • Fall Festival – Notes of a luscious autumn medley of brown sugar, cinnamon, nutmeg, cocoa, maple, walnut, citrus and caramel

Hannah Jenkins, EMEA Director of Marketing, comments: “Certain scents often evoke vivid memories of the past, of moments we cherish brought back to life. We want customers to think back to fragrances they’ve missed and help us decide which ones to bring back – from light and floral to sweet and aromatic options.”

Want to take part? You can vote for your favourite fragrance here: www.yankeecandle.co.uk/returning-favourites

You can shop the full range here.


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