Asda introduces a brand new counter to change the way customers shop

Asda outline their latest safety measures during the pandemic

Asda has introduced a new vegan counter to cater for more customers than ever. This follows sustainability food stores which have recently been opened by the supermarket giant.

Like many supermarket chains, Asda already stocks a large vegan range in stores.

It has now expanded its own plant-based range with 22 more products including Steakless Bakes and Vegan Chicken Nuggets.

On top of this, it has partnered up with concept creator Kbox Global to launch a vegan butcher counter named Veelicious.

The new counter will change how shoppers pick up their vegan products and it is currently situated at the Watford store.

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Much like the meat and fish equivalents, it will be manned by a vegan butcher who will assist customers.

The counter – that will be trialled for six months – will offer up treats including facon, bean burgers and meat-free meatballs.

Customers will also be able to pick up vegan cheeses, ready-to-eat meal kits and other vegan staples.

Prices will start from 75p and the counter could roll out if successful.

Asda’s Chief Strategy Officer Preyash Thakrar stated: “The demand for vegan products is on the rise and we have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle.

“We recognised the importance of helping our customers with their Veganuary journey, which includes partnering with Kbox to trial Veelicious in our Watford store.

“Across our product range we offer many options for vegans and flexitarians, such as meat-free alternatives and vegan cheeses, ensuring that our customers don’t have to compromise on quality, taste or value when following a plant-based lifestyle.

“Veelicious will be a ‘test and learn’ trial to help us understand what resonates with customers to enable us to enhance our plant-based proposition.”

In the last few months, the supermarket chain has also introduced a new supermarket to change how customers shop for groceries.

Launching in Leeds, Asda recently opened its first sustainability food store to help reduce waste.

The shop encourages customers to reduce, reuse and recycle with ease as they pick up essential items from refill stations.

At the stations, shoppers can take reusable containers and choose from brands including PG Tips, Kellogg’s, Radox and Persil.

The products include cereals, tea bags, coffee, rice, pasta, shampoo and hand wash.

To cut back on packaging, fresh products are also sold unwrapped and there are 29 items available including cauliflower, mushrooms and apples.

All of the loose products will be sold at the same price as the packaged versions in regular stores.

The supermarket estimated the various initiatives being trialled in the store could save one million pieces of plastic per year.

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