B. Simone on being a beauty boss and her new Footaction collaboration

B. Simone has already conquered the worlds of comedy, music and beauty. Next up? Fashion.

The social media superstar, 30, is gearing up to launch her new collaboration with Foot Locker-owned retailer Footaction, making her the first woman to ever create an exclusive collection for the company.

“I’ve been shopping at Footaction since I was a child. It’s an iconic brand,” B. Simone told Page Six Style. “It’s just an amazing opportunity and I’m so excited. We put so much work into it.”

Continued the Dallas, Texas native, “I love sneakers. I do have to dress up for my career and my industry, but if I could wear sweats, leggings and hoodies every day and throw on a comfortable sneaker, I would do that.”

Out on November 17 at Footaction.com and Footaction stores, B. Simone’s line includes leggings, hoodies, crop tops and joggers printed with “Baby girl,” her signature catchphrase; several pieces also feature the words, “Love yourself.”

“That’s the messaging I wanted behind my campaign,” she recently shared on Instagram. “I am on a self-love journey and constantly finding new ways to grow and love myself.  Loving myself and pushing myself to be happy is what brought me my success and peace in my life! I challenge all my babygirls to love yourself and put yourself 1st. Let’s practice self-love together and hold each other accountable!”

Before her breakout on “Wild N’ Out,” B. Simone worked at Aldo, in restaurants and as a hairstylist at Atlanta’s Hair Are Us. “I had my own booth; my specialty was sew-ins and color. I was the queen of color; if you wanted blond, you came to me,” she said of her 15-year styling stint.

“Comedy opened other doors for all these other opportunities with fashion, with my own line of beauty products and with music.”

When she first moved to Atlanta, B. Simone spent years crashing on friends’ couches and floors. “It was really hard at first, but I just had this hustle in me to always want more. You can either sit in a dark place or get up and learn from it,” she explained.

Now, she’s the first millionaire in her family, with over five million Instagram followers to boot. Meanwhile, her B. Simone Beauty brand has grown to include lipsticks, liners and glosses, with cheeky shade names like “Boss Up,” “Billionaire” and “Grind Don’t Stop.”

And while her comedy tour with Martin Lawrence may have been cut short due to the pandemic — “I can’t take it personally, COVID stopped the whole world,” she said — the star is still keeping busy, putting finishing touches on the 14,000-square-foot space that’ll house her B. Simone Beauty store as well as The Bakery, her new co-working space for Atlanta women.

“I call it The Bakery because women can come and bake up their ideas with other women,” she said. “The front is going to be a storefront, open Monday through Sunday. We have about 10 employees to do shipping every day, and we will be adding tons more for our lobby, The Bakery and customer service. So we’re growing and trying to make it bigger and better.”

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