Deborah James raises £75k as InTheStyle charity T-shirt sells out in just hours

DameDeborah Jamestook to Instagram on Thursday to announce that she had collaborated with In The Style on a new clothing line.

The 40-year-old mum-of-two, who has terminal bowel cancer, shared the poignant caption alongside snaps of herself and her daughter in the clothes.

She said: “I’m so excited to finally be able to share (at least part) of a project I’ve been working on for several months now. Together with the @inthestyle team I’ve been creating and designing a collection of beautiful clothes to hopefully make us all look good and feel great!!!

“The main collection isnt quite ready yet, although some of you will have noticed recently I’ve been sporting a whole host of beautiful floral dresses – which I can confirm were worn for my visit from Prince William!”

“I cannot tell you guys how this partnership has kept me going through my hospital stays and taken me away from cancer. For years, I always talked about ‘Dressing up to make you feel better’ and over recent months all the ups and downs, being in and out of hospital, dressing up in nice clothes and popping on some Lippy has made a difference to my journey.

“Today though, as a sneak taster I wanted to share something really special….. As you all know I’ve always had a quote close to my heart… 'Rebellious Hope' so @inthestyle have kindly agreed with me to release a limited edition exclusive T-shirt in aid of @bowelbabefund which is available to order via the @inthestyle app NOW, with 100% of profits (minimum of £7.08 per t-shirt) from the sale of each one will be paid directly to Bowelbabe Fund for Cancer Research UK.”

She added that while she may not be around for the rest of the collection to launch, she is “excited” that all profits from the collection will be in aid of the Bowelbabe Fund for Cancer Research UK.

“Know that I’ve have had so much fun designing and curating everything and I hope you have just as much wearing it all x.”

The Sunreports that the collection sold out quickly with the first batch of 10,000 going within an hour last night raising a massive £75,000.

Another 10,000 batch was then released, which also flew off the online shelves almost immediately taking the total funds raised to £140,000.

Deborah told the publication: “I can’t believe how quickly it sold out, I am blown away yet again. I’ve loved making and creating the ITS collection, it’s been something beautiful to take my mind off cancer.

“The charity T-shirt is just a sneak peak but I am so proud. It’s a quote I have used time and time again, and rebellious hope is most certainly how I have lived my life.

“We all need to find the light in that rebellious hope, to keep the flame burning in the darkest hours.”

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