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With less than a month away from the U.S. presidential election, companies are getting creative in how they encourage American consumers to vote.
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This includes a new fashion and cosmetics brand known as “Biden Beauty.”
The Democrat-leaning company made its social media debut towards the end of September and has been serving as a voter registration resource while encouraging U.S. adults to vote for Democratic presidential nominee Joe Biden.
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“Voting is crucial and statistics show that Gen Z (those born between 1996 and 2015) can make or break this election,” Biden Beauty wrote in its first Instagram post. “For 2020, Pew Research projects one out of ten eligible voters will represent Gen Z, which will compose 24 million potential voters. But among eligible Gen Z voters from the 2019 primaries, data showed only 30% voted, a historically low number.”
It is not currently known who has founded Biden Beauty, though all proceeds made from sold merchandise will go to the Democratic National Committee, according to the company’s website.
Biden Beauty is not affiliated with the Biden campaign or DNC.
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The company sells a vibrantly blue hoodie for $46, a tote for $15, a makeup sponge for $20.20 and a set of pins and stickers for $7.70.