Savvy midwife, 23, rakes in $15k per year by selling placenta products

Savvy midwife, 23, earns an extra $15,000 each year by selling smoothies and face creams made with her clients’ PLACENTAS

  • A 23-year-old midwife rakes in an extra $15,000 a year selling placenta products 
  • Ciara Noble has been collecting fresh placentas from new mothers for two years 
  • Although some people might be turned off by it she thinks it’s a beautiful thing 

A savvy midwife rakes in an extra $15,000 per year by selling homemade placenta products.

For the past two years, Ciara Noble has been collecting fresh placentas from new mothers and at their request, transforming them into capsules, essences, face creams, creative keepsakes and even raw smoothies.

The 23-year-old from Melbourne, Australia, became a certified Placenta Remedies Specialist two years ago after researching the benefits new mothers may experience from consuming their placenta.

‘Some people might be turned off by it, but it’s such a natural and beautiful thing,’ she said. 

‘I’ve provided my services to over 100 women so far and have had nothing but positive feedback. It’s an amazing to feeling to know I’ve helped in some little way.’ 

For the past two years, Ciara Noble has been collecting fresh placentas from new mothers and at their request, transforming them into a variety of different products

Ms Noble launched the business Kindred Postnatal Products in January 2017 and said she’s sold her placenta products to hundreds of different women.

The young woman, who works full time as a midwife, runs her business on the side – with the extra income even helping her fund a dream holiday to New York City earlier this year.

‘I first heard about the possible benefits of placenta encapsulation which turns the placenta into pills to swallow after I graduated from university,’ she said.

Ms Noble has chosen to work with placenta because she said it’s ‘so important’ and ‘so special’ as it keeps a baby alive for nine months.  


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She has turned the placenta into products such as capsules essences, face creams, creative keepsakes (pictured) and even raw smoothies

Ms Noble launched the business Kindred Postnatal Products in January 2017 and said she’s sold her placenta products to hundreds of different women

‘There are so many women that just don’t want to see it or know about it and just throw it away. But why wouldn’t you want that back inside you,’ she said.

‘There is this constant pressure for women to be flawless mothers and bounce back straight after birth, which just isn’t realistic, and this can cause lots of stress for new mums.

‘My role as a midwife is to make women’s transition into motherhood as smooth as possible. This is my passion, and so my decision to launch my business came naturally to me.’

The young woman, who works full time as a midwife, runs her business on the side – with the extra income even helping her fund a dream holiday to New York City earlier this year

Ciara says her most popular service is placenta encapsulation – which is believed to help with energy levels, hormone imbalances, reducing post-natal bleeding and increasing milk production.

Although less common, another method of placenta consumption which the midwife offers is to whip up a smoothie made from fruit, coconut water and fresh raw slices of placenta – which is said to provide an ‘instant’ energy hit.

‘Once I get the placenta I cut it into thin slices, and I pop it into the dehydrator for 15 hours, the same as if you were making beef jerky or dried fruits,’ she said.

‘Then I’ll put all the slices in a blender and whizz it up into a powder. I have a pill making machine that makes it all into little capsules.’

Ms Noble has chosen to work with placenta because she said it’s ‘so important’ and ‘so special’ as it keeps a baby alive for nine months

Ciara says her most popular service is placenta encapsulation – which is believed to help with energy levels, hormone imbalances, reducing post-natal bleeding and increasing milk production

Ms Noble said some women are concerned about an after taste, so she can add flavours such as bubblegum, lime or strawberry to help mask it.

The 23-year-old will either go to the hospital or their homes and make it for them within 12 hours of labour. 

‘The placenta smoothies are meant to be very potent and full of nutrients, as it’s done raw. You don’t kill any of it from the dehydration, and you’re putting back what you just birthed,’ she added. 

‘I’ll put fresh frozen oranges, bananas, strawberries, coconut water and a walnut-sized piece of placenta. It is just like a regular smoothie, but of course it’s red due to the placenta blood.’

Ciara also exerts her creativity in making artistic placenta keepsakes such as placenta-blood prints and little ornaments made from the umbilical cord which she fashions into different shapes.

She has a no-waste policy as she doesn’t want to throw anything in the bin, she wants to give it all back to the mothers.  

‘I absolutely love doing the little keepsakes an extra thing. I don’t charge for them, I just think it’s really nice to give it to the new mothers as an extra surprise,’ she said. 

‘The very first thing I do when I get the placenta is make the prints. You just need to lay a piece of paper on top of it and press it down, and it creates these beautiful paintings.’

‘The very first thing I do when I get the placenta is make the prints. You just need to lay a piece of paper on top of it and press it down, and it creates these beautiful paintings,’ she said

She explained that most of them are natural prints, which is made just with the blood of the placenta, but if she’s feeling creative she will try and do rainbow ones too.

She has a no-waste policy as she doesn’t want to throw anything in the bin, she wants to give it all back to the mothers

‘I also love the little keepsake ornaments. The umbilical cord is so beautiful. You can see the veins, and those are the lifelines that keep your baby alive,’ she said.

‘It depends how long the cord is as to what I can make. If a cord is only short I’ll just do a love heart, but if it’s longer I can make words like “love”. But not many people get that.’

Ciara said she never actually meets the mothers who buy her products, but rather simply collects the placenta from the hospital and then returns within 48 hours with the finished goods.

And despite having no children herself yet, Ciara said she would ‘definitely’ get the whole works done with her placenta when she becomes a mother one day.

‘I really love what I do and it means the world to me to know I’m making some small different in these women’s lives,’ she said.

‘Even if it’s just in a little way, if I can aid just one person through their postnatal recovery, it’s all worth it and I’ll know I’ve done my job.’ 

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