Social audio marketing challenges for 2021

The excitement over social audio is palpable, judging by the number of companies building out apps  like Clubhouse or features to support it. However, marketers should be aware of potential drawbacks of entering social audio right now. Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, […]

Direct-to-consumer brands are turning to Snap as Instagram grows increasingly crowded

This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other insights each morning,click here. Even as users rapidly flow to Instagram, many direct-to-consumer (DTC) brands like Curology and MeUndies arelookingat Snapchat as a more viable advertising opportunity, per Business Insider. DTC […]

Apple is restricting third-party data collection in its Safari browser

This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other insights each morning,click here. Apple announced that it’slaunching a new technology in its Safari browser called Privacy Preserving Ad Click Attribution (PPAC), meant to stop online ads from tracking internet users […]

Facebook is shifting to stricter, more proactive content moderation

This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other insights each morning,click here. Facebook implemented stricter regulation surrounding moderation of its Live feature on Tuesday, per a companyblog post. The new policy is so-called “one-strike,” meaning it will ban users […]