Adding 'activity equivalent' information to labels ends Christmas ballooning as it encourages people to exercise during the festive period

A study found adding “activity equivalent” calorie information to labels makes people think twice.

An average adult eats 6,000 calories on Christmas Day alone, three times the recommended daily allowance — often causing their weight to balloon.

But showing people how much running or walking they must do to burn off these calories helps to keep them slim.

Researchers at Birmingham and Loughborough universities weighed 272 adults in November and again eight weeks later.

Half were given activity information, revealing it takes 17min to run off a glass of mulled wine and 21min for five chocolates.

The other half were simply told to live healthily.

Those given the list lost an average of 5oz (0.13kg) during the experiment.

The others put on 13oz (0.37kg).

Loughborough Prof Amanda Daley said: “This can help to prevent these small weight gains that accumulate and drive the obesity epidemic.”


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