Heinz accused of 'cultural appropriation' for advert featuring fry-up with avocado & NO sausage

HEINZ was accused of "cultural appropriation" of the classic British breakfast fry-up after promoting their sauce alongside eggs and bacon with ciabatta toast and slices of avocado – but no sausage.

The TV ad for their tomato ketchup showed a brekkie plate with cherry tomatoes and beans placed in a small bowl.

All of the grub was neatly spaced apart, provoking a furious backlash.

Comedian Jason Manford led the outrage, blasting to his 380,000 online followers: "Someone needs a word with @HeinzUK! This is cultural appropriation of a British classic and you've absolutely butchered it!

"Well no actually you've 'un-butchered'. Where's the sausage my friend!! Shocking! #CancelHeinz #NotReallyTheyMakeTheBestBeans #ButStillWTF".

The TV favourite was responding to a post from angry fellow funny-man Joe Heenan, who said: "This is the fry up Heinz have used for a TV ad.

"Crappy streaky bacon, beans in a wee stupid bowl, a McDonald's looking fried egg, hard as f**k looking ciabatta toast & slices of avocado! Avof***ingcado!!! No wonder this country's f***ed."


Others were quick to join the condemnation on social media.

Stephen Jordan wrote: "Nobody has a breakfast like that."

Another fan chipped in: "Simply put, that is nowhere near a fry up. They are joking surely?"

One angry sauce lover said "What the hell? I'm a vegan and even I find that utterly horrifying.

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"A fry-up should be plentiful, rowdy and crowded together like good friends.

"That looks unfriendly, mean, dismal and cold."

Heinz chose not to comment on what many online users called a "PR disaster".

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