Chanco already has more than 330,000 followers on Instagram and her fame – like her mane – is growing by the minute.
The Japanese tot follows in the footsteps of Selena Gomez, Ellie Goulding and Eva Mendez as one of the global firm's ambassadors.
She has been hired to star in a new newspaper and video adverts to run across her homeland – and it's not difficult to see why she was headhunted.
At just seven months old Chanco became a viral sensation thanks to her luscious locks that were shown off on social media by mum Mani Kano under the tag #hairgoals.
In one of the campaign images, she poses alongside TV presenter Sato Kondo, well known in Japan for her greying locks.
The Japanese arm of Pantene, the haircare company owned by Procter & Gamble, also released pictures of Chanco sporting a huge bouffant in a pink dress.
However, the baby's tremendous tresses can also be seen on her social media pages where her mum uses a blowdryer and brush to create some mind-blowing styles.
“I’m so surprised with the reaction, but also very proud of the praise from many countries,” proud Kano told People magazine.
Bosses at Pantene admit the one-year-old "mane attraction" was a pretty obvious choice for their new campaign.
“We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” said P&G Japan haircare associate brand director Yoshiaki Okura.
“We feel (Chanco’s) beautiful hair has strong power that makes people positively move forward. And we also support her mother’s positiveness to post wonderful moments with Chanco.”
Chanco, who celebrated her first birthday on December 23, came out of the the womb with a startling full head of hair, says her mum.
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