PRIVACY-loving Prince Harry and Meghan Markle's charity could profit from using fans personal data on their new Archewell website.
A notice about about taking subscribers details and sharing them with "for-profit ventures" is contained at the bottom of the site.
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The royals, who quit as senior members of the family last year, launched the full site last week with a message of compassion.
The website is the face of their audio, production and foundation efforts, and encourages people to get involved and send them messages.
But anyone who signs up or writes in allows the website to legally store and use their data in a variety of ways.
The foundation is then potentially able to benefit from sharing the data with "for profit" organisations, or by giving them up in any sale.
Harry, 36, and Meghan, 39, have often called for privacy in their lives together.
They have launched fights against paparazzi allegedly trying to photograph their son, Archie, and with Associated Newspapers over an alleged breach of privacy.
A privacy notice on Archewell says: "We may share the information we collect with other parties, including the following: with third-party service providers who process data on our behalf, such as email service providers; with other charitable, non-profit, and for-profit ventures associated with The Duke and Duchess of Sussex that exist now or may be established in the future; as part of a prospective or completed sale, merger, or acquisition, or other transfer of all or part of our assets…
"We may share information that has been de-identified or aggregated without limitation."
The Sun Online has approached Harry and Meghan's representatives for comment.
Experts think the couple’s Spotify podcast deal is another leap towards what could be a £1billion business empire in the US.
It follows a rumoured £100million deal with Netflix to make documentaries.
Royal commentator Richard Fitzwilliams has slammed the couple over "one rule for them, another for anyone else".
He told the Daily Telegraph: "For the Sussexes it’s about who has the deepest pockets, they want to prove to the world, especially the Windsors, they will become financially independent and at almost any cost.
“Harry and Meghan now see their future as commercial and political, Netflix, for example, was about mirroring the Obamas.
“Overnight they adapted, they adjusted, they embraced video technology, the digital medium as a means of communicating with the public.
“There was an extraordinary shift and a lot of hard work behind-the-scenes in order to make that new way of working possible. They are determined to succeed at all cost.”
Last week the pair showed off the 19-month-old on the first episode of their lucrative Spotify series.
They have fiercely defended Archie’s privacy since birth and filed a US lawsuit to protect it.
But on the 33-minute Archewell Audio podcast they are heard encouraging him to say “Happy New Year” and both laughing when he does so.
Ingrid Seward, editor-in-chief of Majesty Magazine, told The Sun: “There’s something that doesn’t ring true. They are not practising what they are attempting to preach.
"And as for poor little Archie, I think he’s wheeled out when he suits Harry and Meghan. The show itself is a lot of celebrities spouting off about themselves. It’s very self-congratulatory."
It comes after the Sun revealed the couple lodged documents to prevent others cashing in on the name.
US copyright attorneys are already looking over papers from the couple asking for exclusive rights to their charity Archewell and Archewell Foundation.
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