How Peter Crouch and Abbey Clancy have joined forces to become the ULTIMATE power couple – and could be set for a £1 MILLION payday with podcasts, endorsements and money-spinning ad campaigns
Peter Crouch and Abbey Clancy have been making waves through the entertainment industry over the past year, solidifying themselves as a brand new power couple.
With him a Premier League smash hit and her a Britain’s Next Top Model sensation, the pair appear a match made in heaven.
The couple first met in 2006 when they were at the dawn of their respective careers – as Peter had just joined the Liverpool team, while Abbey was carving out her place in the modelling industry.
And now, 17 years on, the married duo share four children and have made themselves into household names – boasting a reported combined net worth of around £30M, which appears to be massively on the rise.
As they take on TV partnerships and could be headed for a £1 million payday thanks to lucrative new deals, MailOnline takes a look at exactly Peter and Abbey have taken their brand to the next level.
Power couple: How Peter Crouch and Abbey Clancy have joined forces to become the ULTIMATE power couple – with podcasts, endorsements and money-spinning ad campaigns
United: The pair are 17 years going strong, and even recently renewed their wedding vows with a lavish ceremony
Parents: The married duo share four children and have made themselves into household names – boasting a reported combined net worth of around £30M
Planting the seed
Since becoming runner up of Britain’s Next Top Model in 2006, Abbey has been no stranger to TV appearances and high-profile campaigns.
And her relationship with Peter has certainly played a part, with the beauty appearing in a 2010 edition Sports Illustrated wearing only body paint to make it appear as if she was wearing an England shirt.
While she sported an England shirt, along with other footballer’s wives and girlfriends for an Umbro campaign that same year.
Taking to the small screen after her success on Britain’s Next Top Model, Abbey then went on to win Strictly Come Dancing in 2013, while also starring in shows such as Hell’s Kitchen.
While Peter made a name for himself in sports after joining the Liverpool team as a striker, before being capped 42 times by the England National Team between 2005 and 2010.
Upon retiring in July 2019 at aged 38 after a successful career, the sportsman began working for BT Sport and Amazon Prime as a pundit.
Peter then bagged his own BBC show Peter Crouch: Save Our Summer in 2020. The eight-part television series was a response to the widespread cancellation of public activities in sports, music, and comedy amid the Covid-19 pandemic.
While he also made his name known amongst a different genre of fans by taking to the screen as a new panellist on The Masked Dancer in 2022.
Rising stars: The couple first met in 2006 when they were at the forefront of their respective careers – as Peter had just joined the Liverpool team (left, 2006) while Abbey (right, 2006) was carving out her place in the modelling industry
Winner: Taking to the small screen after her success on Britain’s Next Top Model, Abbey then went on to win Strictly Come Dancing in 2013, while also starring in shows such as Hell’s Kitchen
New venture: After retiring from football, Peter made his name known amongst a different genre of fans by taking to the screen as a new panellist on The Masked Dancer in 2022
Joining forces
With a reported combined net worth of around £30M, Peter and Abbey certainly haven’t done too shabby in their respective careers.
But the pair are flying even higher this year as they present their wildly successful joint podcast and take part in a number of endorsement deals.
In January this year, the couple launched new podcast The Therapy Crouch – where they divulge details on their own long-term romance, explore the trials and tribulations experienced within complex relationships.
They have already dropped some hilarious bombshells on the podcast – joking about their sex life and sharing glimpses into their relationship.
Abbey and Peter pair could be bringing in over £10,000 per episode of the podcast, according to Brand and Culture Expert Nick Ede.
It appears to have opened some doors already, as Abbey is now reportedly set to forge a solo TV career with a new interior design show.
A source told The Sun: ‘Abbey has been making waves on her podcast with Peter and now she’s forging a path solo on the box. She has been chosen to front a new interior design show which is being made and developed for ITVBE and ITVX.’
New venture: In January this year, the couple launched new podcast The Therapy Crouch – where they divulge details on their own long-term romance, explore the trials and tribulations experienced within complex relationships
Hilarious duo: They have already dropped some hilarious bombshells on the podcast – joking about their sex life and sharing glimpses into their relationship
Campaigns galore!
The podcast isn’t their only new joint venture, as the pair have been taking part in a number of TV campaigns this year too – which could see them take in a £1M profit.
Teaming up with McDonalds for the fast food brand’s new DoubleUp promotion this month, the pair are set to star in their brand new TV advert.
In a promotional clip that was released earlier this month, they are hilariously seen mimicking one another’s accents during the playful clip.
The ad is hoping to drive customers to the new offer, where McDonald’s is offering customers double MyMcDonald’s Rewards points for the next three weeks, exclusively via the McDonald’s App from Monday 27 February until Sunday 5 March.
TV: Teaming up with McDonalds for the fast food brand’s new DoubleUp promotion this month, the pair are set to star in their brand new TV advert
And another: Peter and Abbey have been jam-packed with TV appearances as they are also appearing in the new Paddy Power ad ahead of the Cheltenham Horse Racing Festival
Chat shows: Securing their brand as a duo, the couple appeared on an episode of the Jonathan Ross Show together this month too – where they discussed renewing their wedding vows and spoke on their relationship
Peter and Abbey have been jam-packed with TV appearances as they are also appearing in the new Paddy Power ad ahead of the Cheltenham Horse Racing Festival.
The couple transformed their looks for the ‘Gangs of London inspired’ ad, joining a host of celebs who are also taking part.
They were joined by EastEnders’ Shaun Williamson they took on Irish star Colm Meaney, poking fun at the rivalry between Ireland and Great Britain.
According to expert Nick Ede, the pair can be looking to command in the region of £1 Million in total – with social media, UK wide ads in print, TV and on digital screens, this will make them top earners.
He explains: ‘They will see a big rise in their fortune and net worth – they command something called favoured nations, which when they both will be paid the same will see their value increase.’
Securing their brand as a duo, the couple appeared on an episode of the Jonathan Ross Show together this month too – where they discussed renewing their wedding vows and spoke on their relationship.
A glossy magazine deal
Peter and Abbey decided to renew their wedding vows recently, with their children Sophia, 11, Liberty, seven, Johnny, five, and Jack, three, all in attendance.
They decided have an intimate ceremony 11 years after first tying the knot, travelling to a private island in the Maldives to say their vows again.
And with the romantic ceremony came a plush magazine deal with HELLO!, where the photo album from the day was exclusively shared with the publications readers.
While the family also shared details of the magical day to the magazine with an accompanying interview.
Despite magazines no longer paying sky-high fees for these deals, it is a great way for the couple to build their brand and garner publicity.
Renewal: Peter and Abbey decided to renew their wedding vows recently, with their children Sophia, 11, Liberty, seven, Johnny, five, and Jack, three, all in attendance – sharing the story exclusively with HELLO!
More to come?
As the pair participate in more brand deals and endorsements while building their podcast, it appears this is only the beginning for their joint career.
Peter and Abbey the potential of being offered documentaries, reality shows and presenting gigs.
They could be set to follow in the footsteps of couples who have created family empires such as Rochelle and Marvin Humes and Victoria and David Beckham.
‘This clever marketing tool takes Peter away from football and Abbey away from beauty and fashion and sets them up to be a fun, inclusive, engaging new duo for the British public to fall in love with,’ explains expert Nick.
On the up: As the pair participate in more brand deals and endorsements while building their podcast, it appears this is only the beginning for their joint career
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