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Kanye West fans have been left completely puzzled after seeing that his new Yeezy Gap collection appears to be sold out of ‘rubbish bags’.
It’s definitely a choice.
The rapper, known for being less than conventional when it comes to his fashion and marketing, seems to want fans to have a very specific experience when shopping his collection, which some have described as ‘gentrifying thrifting’.
One shopper posted a photo of the clothes strewn on top of black bags on the shop floor, writing: ‘This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything.’
Some were baffled by the choice, with one fan writing: ‘Kanye got people thrifting @ Gap’.
‘The things people let Kanye get away with is world lol,’ another said. ‘Those Gap jackets and Yeezy boots are ugly but cuz it has his name on it, people will sport it.’
‘Kanye’s way of selling Yeezy at GAP. Going to be worse than the Next sale,’ one more lamented.
Metro.co.uk has contacted reps for Kanye West and Gap for comment.
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