Kate Moss’ multi-million pound year – from high-end fashion campaigns to huge £5m Diet Coke deal to launch of lucrative Cosmoss wellness brand
Throughout her career, Kate Moss has reportedly amassed a small fortune, and as of 2022, has an estimated net worth of $70 million.
The supermodel, 49, was plucked from obscurity by Storm Management in 1988 after agency founder Sarah Doukas saw her walking through New York’s JFK Airport following a family holiday in the Bahamas.
She made a strong arrival on the modelling scene at the tender age of 14 and made her debut on the catwalk the next year.
Kate rose to fame in the mid 1990s with a topless Calvin Klein jeans advert when she was just 16, making her a household name.
She become synonymous with the ‘heroin chic’ aesthetic of the decade due to her skinny frame and pale skin, but branded the term ‘awful with no positive interpretation’.
Incredible: Throughout her career, Kate Moss has reportedly amassed a small fortune, and as of 2022, has an estimated net worth of $70 million
Scouted: The supermodel, 49, was plucked from obscurity by Storm Management in 1988 after agency founder Sarah Doukas saw her walking through New York’s JFK Airport following a family holiday in the Bahamas (pictured in 1993)
She has gone on to appear on the cover of fashion magazine Vogue more than 30 times during her career, while in 2007, TIME magazine named her one of the 100 most influential people in the world.
With no real breaks in her over twenty year career, the mother-of-one is one of the rare models to have worked continuously in the fashion industry.
She faced a major stumbling block in 2005 however, when newspaper photographs allegedly showed her snorting cocaine in a recording studio with her then boyfriend, singer Pete Doherty.
The scandal cost Kate major modelling contracts with international companies, including Chanel and she was famously dropped by H&M from their Stella McCartney collection campaign.
But she managed to hold on to big contracts with Christian Dior and Rimmel and subsequently won back her deal with Chanel.
Stardom: She made her debut on the catwalk at 15 and rose to fame, becoming synonymous with the ‘heroin chic’ aesthetic of the decade due to her skinny frame and pale skin (pictured in 1992)
She bounced back and went on to secure deals with Louis Vuitton, Calvin Klein and Virgin Mobile as well as Longchamp, Mango and Vogue-Eyewear before making £3 million designing clothing for Topshop the following year.
And Kate has only gone from strength to strength ever since, even being honoured at the British Fashion Awards to acknowledge her contribution to the fashion industry over the course of 25 years.
From continuing to use her enduring beauty to star in many high-end campaigns, Kate’s also signed several huge deals and started another successful business of her own causing her to have one of her best years yet.
MailOnline takes a look at how busy the stunner has been over the past several months and how her star and fortune have only continued to rise.
Success: With no real breaks in her over twenty year career, the mother-of-one is one of the rare models to have worked continuously in the fashion industry and has only gone from strength to strength
New ventures: From continuing to use her enduring beauty to star in many high-end campaigns, Kate’s also signed several huge deals and started another successful business of her own (pictured in 2022)
Diet Coke
In July 2022, Kate hit the headlines after she signed a huge new deal with Diet Coke following being named the new ‘creative director’ of the brand.
According to The Mirror, the catwalk star could reportedly ‘be earning up to £5million for the partnership’.
An advertising source told the publication: ‘Far from her star having waned, the next stage of Mossy’s career is burning brighter than ever. She is still very much the hottest ticket in town.’
It comes after Kate was named as the new Creative Director for Diet Coke, taking the helm as the brand celebrated its 40th anniversary last year.
The supermodel was brought on board to bring her ‘unique aesthetic and style to the brand’ after the beverage was previously involved in several fashionable collaborations.
Speaking about her role, Kate said: ‘I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion.
‘The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams.
She continued: ‘As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.’
This June, she fronted her second campaign for the beverage brand and paid homage to the famous 11:30 Diet Coke Break advert from 1997 in an advert.
The model urged fans to take a moment to ‘Love What You Love’ – spotlighting individuals who embrace a positive attitude to life, by knowing who they are and what they love.
For Season 2, Kate has been given exclusive access to the brand’s archives for inspiration, drawing on the iconic 11:30 Break TV adverts from the ’90s and 2000s as her source of creativity.
In one shot, the catwalk queen can be seen sipping a Diet Coke whilst standing in front of the London skyline, in a clear nod to the 1997 television spot which saw an office full of women watch in awe as a shirtless, hunky window washer enjoyed a bottle of Diet Coke to cool off.
Speaking about the campaign, Kate said: ‘Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start.
‘The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments.
The campaign is very different aesthetically to the ’90s and 2000s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!’
Sean Kellett – Partnerships & Assets Senior Manager Europe at The Coca-Cola Company – added: ‘We are thrilled to extend our partnership with Kate Moss as Creative Director.
‘Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion.
‘In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink.
‘With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.’
New role: In July 2022, Kate hit the headlines after she signed a huge new deal with Diet Coke following being named the new ‘creative director’ of the brand
Popular: It comes after Kate was named as the new Creative Director for Diet Coke, taking the helm as the brand celebrated its 40th anniversary last year
Throwback: This June, she fronted her second campaign for the beverage brand and paid homage to the famous 11:30 Diet Coke Break advert from 1997 in an advert
Represent: The model urged fans to take a moment to ‘Love What You Love’ – spotlighting individuals who embrace a positive attitude to life, by knowing who they are and what they love
Charlotte Tilbury
Kate has been friends with Charlotte Tilbury since they met on a magazine shoot in the 90s and they have collaborated on numerous projects together.
The model, who supported Charlotte’s journey from make-up artist to beauty entrepreneur, is always one of the first to try her products before they launch, with Charlotte declaring: ‘She’s always been my beauty muse!’
So it comes as no surprise that Kate and Elton John took center stage in a dazzling new video ad for beauty brand Charlotte Tilbury, which has been shared exclusively with DailyMail.com.
Despite it being October, Kate and the music legend are already stepping into the holiday spirit by teaming up their talents for the incredibly glamorous Christmas beauty campaign.
It sees the supermodel showing off her assets while dancing around in a skimpy red dress – while the Rocket Man singer plays his hit song Step Into Christmas.
Completing the Christmas party set-up are model Jourdann Dunn, actress Michaela Jaé Rodriguez, and Japanese singer Rina Sawayama – as well as beauty brand founder Charlotte and her nieces Sofia and Bella.
Throughout the video, which has been released to celebrate the launch of Charlotte’s new holiday collection, the women sway and dance to the music, before the clip grinds to a slow-mo shot of Kate, who declares: ‘It’s magic’ before the pace picks up once again.
Kate – a longtime friend of Elton and Charlotte – hailed the Candle in the Wind singer as an ‘inspiration’, while revealing a very unique bond that the three of them share.
‘I’m so proud to be a part of this campaign to send a message of love and joy to everyone,’ she shared.
‘I’ve always been so inspired by Elton’s incredible work with the Elton John AIDS Foundation, it has made such a difference to reducing the stigma around HIV and AIDS.
‘A few years ago, I worked with [artist] Chris Levine to create a portrait for a charity auction in support of the Elton John AIDS Foundation – Charlotte actually bought the portrait and it now hangs just outside her magical office!
‘It’s so important to use our voices to drive positive change and support causes close to our hearts.’
The new Charlotte Tilbury campaign marks only the latest time that Kate has stepped into the spotlight as a spokesmodel for pal Charlotte – who has previously praised the fashion star’s ‘hypnotic, magical magnetism’.
She called her ‘my talented, inspiring and iconic friend and brand muse’ and recalled their long friendship.
She explained: ‘I’ve known Kate since the very beginning of my career – we met for the first time both aged 19, on a Dazed shoot in the 90s, and have been friends ever since!
‘Kate supported me from the start of my journey from makeup artist to beauty entrepreneur and is always one of the first to try my products before they launch.
‘Kate is a beauty icon – she has a hypnotic, magical magnetism that changes the frequency when she walks into the room.’
Kate was quick to return the gushing praise in her own statement, describing Charlotte as a ‘great friend’.
She said: ‘I’ve known Charlotte forever, we’ve worked together on countless covers, campaigns, runways, red carpets and shared many personal moments over the year.
‘She is a great friend, and her makeup chair is one of my favorite places to be! We have so much fun on set – laughing and dancing non-stop, and I trust her implicitly so it’s always easy working together.’
She’s previously also said: ‘Charlotte and I have worked together for years – on countless shoots, campaigns and fashion shows and we always have so much fun!
‘We’ve been to so many amazing parties together over the years, from London to Ibiza and all over the world.’
Long-standing collaborator: Kate has been friends with Charlotte Tilbury since they met on a magazine shoot in the 90s and they have collaborated on numerous projects together (pictured in 2022)
Star power: So it comes as no surprise that Kate and Elton John took center stage in a dazzling new video ad for beauty brand Charlotte Tilbury
Christmas spirit! It sees the supermodel showing off her assets while dancing around in a skimpy red dress – while the Rocket Man singer plays his hit song Step Into Christmas
Inspiration: The model, who supported Charlotte’s journey from make-up artist to beauty entrepreneur, is always one of the first to try her products before they launch, with Charlotte declaring: ‘She’s always been my beauty muse!’
Friends: The new Charlotte Tilbury campaign marks only the latest time that Kate has stepped into the spotlight as a spokesmodel for pal Charlotte – who has previously praised the fashion star’s ‘hypnotic, magical magnetism’ (pictured in 2022 campaign with Twiggy)
Anine Bing
Last month saw Kate become the face of a new brand’s fall campaign called Bing, created by Anine Bing and her husband Nicolai Bing in Los Angeles in 2012.
The new ads show the British beauty looking incredible in dark gray skinny jeans with shiny black over-the-knee boots with a kitten heel.
She also sported a red, black and white woven jacket and a white top underneath, while her blonde hair was styled in soft waves.
The campaign also only took her a day to complete, after she flew from London to New York City for the photoshoot.
Anine gushed: ‘This is by far the biggest pinch me moment since I started @aninebingofficial 11 years ago. Kate Moss has always been my #1 muse.
‘She’s been on every collection mood board since the beginning – the most iconic of them all. I’m forever grateful for this opportunity continuing to build my brand and making all of my dreams come true.’
She added: ‘Kate is such a pro. She went in front of the camera and within five to 10 minutes, she had each look.’
Describing how the collaboration came about, Anine recalled: ‘I started mentioning to my team a couple of years ago that it would be amazing if Kate Moss would be the face of the brand.
‘Then we heard that her stylist wanted to pull some clothes from our collection. So, we knew there was some kind of interest there. That’s when we thought it might be possible.’
She described why she was drawn to Kate, explaining: ‘She comes with a little bit of an attitude and rock ‘n’ roll edge that I absolutely love. She embodies everything the brand stands for.
‘When I started the brand 11 years ago, it was inspired by my own rock ‘n’ roll days. I used to be in a band called ‘Kill Your Darlings.’
‘Originally, when we started our brand, it was more of a timeless collection, but I am ready to bring back some rock ‘n’ roll, and there is nobody better than Kate Moss to do that.’
Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe essentials and investment pieces for modern women.
Bing designs are ‘thoughtfully sourced from the highest quality fabrications and materials, including leather, silk, linen, cashmere and 14k gold,’ according to a press release.
Another one! Last month saw Kate become the face of a new brand’s fall campaign called Bing, created by Anine Bing and her husband Nicolai Bing in Los Angeles in 2012
Iconic: The new ads show the British beauty looking incredible in dark gray skinny jeans with shiny black over-the-knee boots with a kitten heel, a red, black and white woven jacket and a white top underneath
Saint Laurent
Kate has held a long relationship with Saint Laurent, walking the runway for them several times in the early 00s through her friendship with creative director Tom Ford.
She has also been friendly with previous boss Hedi Slimane and close pals with current director Anthony Vaccarello.
In August this year, she starred as the face of the brand once again for their AW23 collection.
Photographed by Gray Sorrenti, Kate sported a fresh-faced look for the black and white photoshoot and video, alongside her longtime friend and fellow model Amber Valletta.
Captured by Gray Sorrenti, who steps into a role usually occupied by David Sims, Moss is seen stripped back and close to bare-faced, hair swept back casually. Meanwhile, her look comprises a chic, off-the-shoulder ruched dress, finished with a statement teardrop earring.
Still got it: Kate has held a long relationship with Saint Laurent, walking the runway for them several times in the early 00s and in August she starred as the face of the brand once again for their AW23 collection
Gorgeous: Photographed by Gray Sorrenti, Kate sported a fresh-faced look for the black and white photoshoot and video, alongside her longtime friend and fellow model Amber Valletta
Marc Jacobs
Last December, Kate reunited with Marc Jacobs for a new campaign, 22 years after first hitting the catwalk for the brand in 2000.
She revived one of her most iconic hairstyles to star in the Resort 2022/2023 campaign for their Bucket bag.
The supermodel famously dyed her bright pink for Versace’s spring/summer show back in 1999 – a year prior having starred in a now famous photograph called ‘Young Pink Kate’ by Juergen Teller modelling the fluorescent hairstyle.
And in the campaign photos Kate revisited one of her most signature looks and dyed her naturally blonde locks pink.
In one image, Kate leans on a coffee table and shows off her long legs in knee-high suspenders and huge platform heels.
Wearing a patterned top, the catwalk queen models the grey bucket bag as she gazes seductively at the camera.
In another, Kate’s pink hair is slicked back as she sits on a sofa to model a salmon-pink J Marc shoulder bag and oversized jeans.
When Kate first dyed her hair for her now famous shot in bed in the 1990s, she revealed she only kept her hot pink look for a week after Calvin Klein requested the in-demand model to have brown hair.
Kate said in 2014: ‘[It’s] so sad, because this picture is when it started looking good.’
Striking: Last December, Kate reunited with Marc Jacobs for a new campaign, 22 years after first hitting the catwalk for the brand in 2000
Incredible: She revived one of her most iconic hairstyles to star in the Resort 2022/2023 campaign for their Bucket bag and dyed her naturally blonde locks pink
Revisited: The supermodel famously dyed her bright pink for Versace’s spring/summer show back in 1999 (pictured)
Bottega Veneta
Kate walked in Bottega Veneta’s spring/summer 2023 show in September 2022, where she went viral.
She strutted down the runway in minimal make-up, dressed in a flannel shirt, white tank top and jeans in a look that British Vogue declared ‘subsequently defined the nonchalant style codes of the season.’
Creative director Matthieu Blazy revealed he designed the look especially for her, revealing Kate was his first Google search and the first picture he ever printed on his family printer, adding: ‘Whenever I hear a modem, I think of Kate. It’s a sound I will forever relate to her.’
He called her his ‘personal icon’ as a child and even released a fanzine dedicated to Kate in April this year.
It comes as no wonder therefore, that Kate appeared in the brands Summer 2023 campaign earlier this year wearing the same iconic outfit.
The campaign features several models, such as Emma Balfour, shot in locations all over Milan, Puglia, and Australia, by Gaetano Pesce.
Break the internet: Kate walked in Bottega Veneta’s spring/summer 2023 show in September 2022, where she went viral for her effortless look
Stunning: It comes as no wonder therefore, that Kate appeared in the brands Summer 2023 campaign earlier this year wearing the same iconic outfit
Kate Moss Agency Ltd
Kate has also continued her success from her talent agency Kate Moss Agency Limited.
In July it was revealed that she has almost tripled the income of the bevy of young models signed to her modelling agency.
The supermodel founded the company in September 2016 and recent accounts have revealed the huge amount Kate’s firm has raked in for the models.
Accounts for her company Kate Moss Agency Limited showed that fees owed to its roster of models has rocketed from £814,000 to £2.1million over the course of a year.
The newly-published accounts stated: ‘Included in trade creditors is £2,123,670 due to models in 2022, which was £813,929 in 2021.’
Her roster of models include her own daughter Lila Grace, 20, as well as singer Rita Ora, 32, and rocker Bobby Gillespie’s son Lux, 19.
Kate also signed Cruz Beckham’s ex-girlfriend Bliss Chapman to her agency back in January, adding her to her growing list of modelling talent.
Bliss is the daughter of model-turned-nutritionist Rosemary Ferguson and artist Jake Chapman, and Bliss was a bridesmaid at Kate’s 2011 wedding to musician Jamie Hince.
Bliss has joined her half-sister, Elfie Reigate, 22, who was the debut signing of the Kate Moss Agency.
Kate’s modelling firm now has assets of more than £6million, proving that she can still generate cash when she’s not strutting her stuff on the runway.
Her company website says of her young talent: ‘I want to focus on managing people’s careers, not just running an agency.’
The company was left with £3.5million in the firm, up from £2.6million last year after settling money it owes to models and a £206,000 tax bill.
Impressive! Kate has also continued her success from her modelling agency Kate Moss Agency Limited, as in July it was revealed that she has almost tripled the income of the bevy of her signed models
Following in her footsteps! Kate founded her agency in September 2016 and accounts have revealed the £2.1million fees owed to her models. Her daughter Lila Grace is signed to her agency (pictured together in May)
Models: Kate also signed Cruz Beckham’s ex-girlfriend Bliss Chapman, 18, back in January, with Bliss joining her half-sister Elfie Reigate at the agency
Big name: Her roster of models include singer Rita Ora (pictured with Kate in April) and rocker Bobby Gillespie’s son Lux, 19.
Cosmoss
Kate also has branched out into other ventures this year, after launching her own wellness brand called Cosmoss.
The supermodel confirmed the brand’s launch last August with a video of herself wild swimming completely naked as she promised it would ‘open a door’ to ‘balance, restoration, and love’.
The supermodel, who currently lives in the Cotswolds, claimed the brand is ‘self-care created for life’s modern journeys’ upon its launch on September 1, 2022.
It has been likened to a British version of Gwyneth Paltrow’s US business Goop as Kate became the latest celebrity to jump on the wellness market.
Kate’s beauty products, made from ‘potent, natural substances’, are split into three daily rituals which are said to balance the ‘body and soul with the natural environment and the circadian cycles’.
The website describes these rituals as enabling us to ‘adjust to the rhythm of nature, help us find inner peace and self-fulfilment, and open a door to balance, restoration and love’.
The full three rituals cost more than £400, while the popular Golden Nectar serum – which contains the ‘mythical’ tears of Chios, a plant resin produced on the Greek island – has a £105 price tag for only 30ml.
The dawn ritual, which fills the body with ‘positive energy’, costs a total of £287 and includes a £21 antioxidant ‘dawn tea’, a £52 cleanser and £95 anti-ageing face cream.
It is then finished with the £120 Sacred Mist eau de parfum which ‘envelopes you with its hypnotic yet grounding fragrance’ to ‘provide a sense of inner peace’.
The hefty price tags have already caused Cosmoss Group Ltd to have current assets of £300,822 as of June 30, 2022, according to the latest filings from Companies House.
Last month, the Daily Mail revealed that Kate had won a legal battle with a pharmaceutical firm over the name of her brand.
It means she has trademarked Cosmoss for ranges such as herbal preparations for medicinal purposes, plus food and mineral supplements in her latest venture.
‘Kate has huge ambitions for the Cosmoss brand,’ the Daily Mail’s Richard Eden was told at the time.
Discussing the brand with the Financial Times this year, she revealed she is both the creative force and sole investor.
She said: ‘A lot of people with brands, they just put their name on it. I put my money into it. I own it. I don’t want somebody to say to me, “You have to do this to get sales up”; I want to do it myself, and feel it out. How I want to play it.’
New brand: Kate also has branched out into other ventures this year, after launching her own wellness brand called Cosmoss (pictured celebrating first anniversary of Cosmoss last month)
Wholesome: The supermodel, who currently lives in the Cotswolds, claimed the brand is ‘self-care created for life’s modern journeys’ upon its launch on September 1, 2022
Digging deep: The products, made from ‘potent, natural substances’, are split into three rituals which balance the ‘body and soul with the natural environment and the circadian cycles’
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