Kim Kardashian is taking us back to the ’70s with her new Skims Metallic Swim, collection, — and in the wise words of Paris Hilton who commented on the throwback campaign look on Kim’s IG, “That’s Hot 🔥🔥🔥.”
The collection just dropped on July 6, and Kim went all-in on the campaign to showcase what will surely be the hottest swimwear of the summer, going retro with her makeup, rocking mega-voluminous hair, and bright blue eyeshadow. Kim credited MUA Mario Dedivanovic for the eye-catching glam and hairstylist Chris Appleton for the teased-to-the-sky, big bang ‘do.
“Go ‘70s poolside glam in high-cut heroes dipped in high-shine hues,” the brand captioned its first promotional video of Kim on Instagram.
In fellow campaign photographs from visual artist Nadia Lee Cohen, Kim modeled more of the ’70s lewks, swapping in multiple metallic swimsuits from her brand and accessorizing with chunky lucite bangles, matching slip-on heels, and earrings.
https://www.instagram.com/p/CfewqG6lWS4/?utm_source=ig_embed&utm_campaign=loading
A post shared by SKIMS (@skims)
But can we hear some commotion for the range of the suits?! Kimmy is giving us EVERYTHING, from skimpy triangle tops with coordinating barely-there bikini bottoms, to full-on cycle suits that are perf for any watersports you plan to partake in this summer. Want a cutout monokini? Uhh, check. A mock-neck top that covers up the chest while still looking cute? Heck yes. And how about a strapless option that goes all the way from a 4X to an XXS? Sign us up!
And since Skims’ launches are known to sell out right away (it is a Kardashian brand, after all), you’ll want to grab everything you can RN before you have to spend time on the waitlist. Here’s what’s in our shopping cart:
Before releasing the latest collection and spreading the new Skims news, Kim employed the classic ‘ol mirror selfie to tease that something big was coming. Striking a pose next to a bathtub, she flaunted her toned physique in a silver bikini with white wraparound sunglasses, captioning the pic “SOON.” and tagging Skims in the IG pic.
https://www.instagram.com/p/CfeQyK3OGvN/?utm_source=ig_embed&utm_campaign=loading
A post shared by Kim Kardashian (@kimkardashian)
While we’ve loved every Skims launch so far, we feel like Kim’s really gone for the gold medal this time — err, metaphorically speaking (though fashion Olympics should be a thing!).
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