Gemma Owen has signed a deal with PrettyLittleThing following her exit from ITV's Love Island.
The 19 year old, who is the daughter of football legend Michael Owen, was catapulted to fame on the hit dating programme, where she found love with fishmonger Luca Bish, 23.
Since then, rumours have been circulating about her signing with fashion brands, including Boohoo.
Now, it's been announced she's joined the PrettyLittleThing family as the brand shared a snap of the brunette beauty surrounded by merchandise with what appears to be a contract in front of her.
They captioned it: "IT’S OFFICIAL Welcome to the PLT family @gemowen_1 We can’t wait to show everyone what we’re working on…"
Fans of the star have since flocked to the comments section as one person wrote: "Great choice she’s the best girl from the villa," alongside four clapping hands emojis.
Another said: "Yessssssss," with three pink heart emojis, while a third added: "So amazing!!!" with a star eyes emoji.
Prior to the announcement, Gemma has teased "many opportunities" coming her way – despite missing out on the £50,000 prize on the show.
Sitting in the back of a car as she waited for her other half on 11 August, she told her fans: "So Luca's just in a meeting, I'm waiting in the car all by myself being a supportive girl.
“I've had an amazing couple of days, yesterday was so exciting, so many opportunities, can't wait.”
Gemma smiled as she spoke about her venture with her swimwear brand OG Beachwear, adding: "Flying out for a little trip, catching up with family and family friends to shoot some content for OG [Beachwear].”
While it's clear Gemma has landed a huge deal with PrettyLittleThing, fashion brands appeared to be fighting over her in the run up to the announcement today.
Earlier this month, the star was even spotted heading into boohoo offices after reports emerged that she landed a six-figure deal with the brand.
According to a source, plans for the project with boohoo were already being made before Gemma entered the Love Island villa earlier this summer.
“She had lots of brands keen to sign her,” the source told The Sun.
In July, MailOnline reported that Gemma's management team had been "bombarded" with brands eager to work with her.
The horse rider's own swimwear company, OG Beachwear, also started to receive a huge number of orders thanks to her Love Island stint.
“Win or lose, Gemma will make a fortune from Love Island through her fashion label. Since going on the programme orders have skyrocketed,” an insider told the publication.
“And there's also been increasing interest from high street chains and online retailers who would like to discuss working with Gemma.
"She could make hundreds of thousands.”
READ MORE:
- Michael Owen reveals why he refused to watch daughter Gemma’s Love Island challenges
- Love Island's Gemma gushes over Luca meeting her dad Michael and talks moving in together
- Gemma Owen says Luca's post Love Island treatment has been 'unfair' as she admits 'everyone makes mistakes'
- Love Island's Dami says Andrew has 'separated himself' from other boys
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