Lourdes Leon looked the spitting image of mum Madonna as she shared a new campaign video to her Instagram account.
The 25 year old took to her social media on Wednesday to announce her collaboration with fashion brand Mugler, sharing a video of herself wearing a beige bondage look which reminded many fans of her pop star mum Madonna, 63.
The video sees model Lourdes writhing around on top of a car in an outfit that looks similar to mum Madonna’s racy stage outfits.
The star wore oversized hoop earrings and heels for the shoot and posed on top of the fancy car as she promoted the fashion brand.
She was also joined by another model who wore a similar outfit but in black.
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Lourdes captioned the post: "@MUGLEROFFICIAL WIT. MY MAIN SQUEEEEeeeeeZE @EARTHEATER THANK YOU GRACIAS MERCI @cadwallader @haleywollens @torso.solutions for letting me be apart of this fab & crazy journey againnnnnn #Pur"
The new campaign is the latest in a line of big designer gigs Lourdes has landed recently.
The daughter of Madonna and personal trainer Carlos Leon has also previously worked for the likes of Kim Kardashian‘s SKIMS brand, Rihanna ‘s Savage X Fenty, and couture legend Versace.
The latest Mugler campaign is star-studded and also features big names such as Megan Thee Stallion, Bella Hadid, Shalom Harlow and Amber Valletta.
Talking about her financial freedom thanks to such campaigns, Lourdes told Interview Magazine in 2021: "“We don’t get any handouts in my family.
"Obviously, I grew up with extreme privilege. There’s no denying that. But I think my mom saw all these other kids of famous people, and she was like, ‘My kids are not going to be like this'.
"Also, I feel like if your parents pay for things, then it gives them leverage over you. My mom is such a control freak, and she has controlled me my whole life. I needed to be completely independent from her as soon as I graduated high school."
It comes after mum Madonna was left “speechless” after being banned from going live on Instagram after posting some racy photos.
The 63 year old star was recorded as she prepared to go live to interact with her fans, only to find out that Instagram "blocked" her from doing so.
In the video, Madonna and her friend are sitting in front of a ring light while they set up her phone for the live session.
Seemingly ready to start, Madonna said "We're going live," however, she was stunned after seeing a 'blocked' message on her screen, exclaiming: "What the f***?
"We're blocked from live? What's happening? I've never worn so many clothes in my life. I'm speechless."
With a shocked look on her face, Madonna carefully read through the guidelines that Instagram claims she went against.
"Not Us!!!! violation community guidelines……….," her caption read.
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