POUNDLAND fans are raving about an adorable summer dress they reckon is a dupe for the viral Zara frock that's a whopping £23 cheaper.
Poundland may not be the first place to spring to mind when it comes to fashion, but its label, Pep & Co, has already won a loyal fan base – and their latest dress has certainly not failed to impress style enthusiasts.
The newest addition to join the stunning collection is the Paisley Printed Mini Dress – and it's already caused quite the stir on social media, with shoppers saying it's a ''close dupe'' for one sold at Zara.
Priced at £12, blue and white smock frock has a similar pattern to the viral Short Printed Dress that would set fashionistas back by £35.99.
Despite the almost identical style, the Poundland dress works out a whopping £23 cheaper than the posh version – a great option for those saving money.
Additionally, as reported by the Daily Record, the more affordable double is complete with a belt which the real deal at Zara does not have.
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The bargain deal has, of course, gone down a treat, with numerous delighted shoppers taking to Facebook to rave about it.
One fan, Sarah Lou, told fellow members of the Poundland Appreciation Society: "Beautiful dress in stores , had so many compliments on my night out !
''It’s defo a close Zara dupe for a fraction of the price."
Her post was soon with responses from fellow style lovers, who also praised the frock.
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"Looks gorgeous, I have this too and it’s my favourite dress I’ve had from Pep&Co", wrote one customer.
"Absolutely gorgeous!!!" a second chimed in.
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"I’ve gone and bought one this morning due to your recommendation!" someone else added.
"That’s a beautiful dress. Could even wear it to a wedding," wrote another fan.
"Will definitely be heading down there tomorrow!!!!!'' a fashionista chuckled.
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