IT'S true that many women are wearing the wrong bra size – but you may also be wearing the wrong bra style.
Your band number and cup letter are important, but they're not the only things that matter: All boobs are different, and some bra shapes and styles may be better suited to your bosom than others.
First thing's first: You should make sure you're wearing the right size.
There are subtle signs that may signal it's time for a fitting, including straps that dig in and gaping cups.
Once you know your size, it's time to figure out what shape your boobs are – because that can indicate which bra styles will look better and fit you more comfortably.
"A lesser known but important factor to consider when shopping for the best fitting bra is breast shape," Ra'el Cohen, co-founder and Chief Creative Officer of ThirdLove, tells The Sun.
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ThirdLove has a Breast Shape Dictionary which explains the most common breast shapes and the best bra styles for each.
ATHLETIC BOOBS
Someone with athletic boobs – wider boobs with more muscle and less tissue – is likely to have a problem with their cups gaping.
Cohen recommends T-shirt-style bras for the best lift and fit.
BELL-SHAPED BOOBS
Women with bell-shaped boobs will notice that their breasts are slimmer at the top and fuller at the bottom.
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"This normally characterizes someone as a larger cup size, and they may experience overflow with minimal coverage styles like balconette or demi," Cohen explains.
"Instead, try a full coverage bra that features wider, memory foam straps that provide support, but never dig in.
RELAXED BOOBS
"These are boobs that have lax tissue and nipples pointing downward," Cohen explains.
"Since these tend to be longer breasts that hang, try a balconette style bra that has a slightly shorter cup for more fullness at the top."
EAST-WEST BOOBS
East-west boobs "don't get along," says Cohen.
"These are the ones, just as the name suggests, with nipples that point to the east and west, creating wide-set breasts.
"If you are struggling to achieve cleavage with certain tops, look for full coverage bras that will help bring your breasts up and together."
ROUND BOOBS
She of the rounded lady lump is lucky: Most bras will work for her breast shape.
Cohen particularly suggests a wireless bra for days "for days when you want light support" and a balconette bra "when you want an ultra-flattering fit."
SIDE SET BOOBS
Side set breasts have a wide space between them.
ThirdLove suggests bras that will draw boobs closer together, including styles that plunge and uplift.
SLENDER BOOBS
Slender breasts are thin, often cone-shaped, with nipples pointing downward.
ThirdLove also recommends uplifting bras for these boobs, as well as their scoop bralette.
TEAR-DROP BOOBS
Tear drop boobs are like round boobs but slightly less full at the top.
"A wide variety of styles will suit your shape, but for more fullness up top, try a balconette style," suggests the brand.
ASYMMETRICAL BOOBS
Finally, breasts of any shape can be asymmetrical, and that can make a difference in how a bra looks an feels.
"Around 40% of women who experience our Virtual Fitting Room classify themselves as having an asymmetric breast shape," says Cohen.
"The secret to the perfect bra for asymmetric breast shapes is to have a bra that can give you an instant lift but also the option to incorporate an insert on one side to give your smaller boob a boost.
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Ultimately, just like bras aren't one-size-fits-all, neither are bra styles.
"The most important thing about any bra is that it feels good. What works best for someone will depend on their unique breast shape, size, and needs," Cohen says.
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