ONE's a fast fashion website, and the other is an upmarket high street store.
But people have been struggling to tell the difference between Zara clothes and those from Shein in videos shared by Awilda on her TikTok page.
In one of her clips, Awilda donned a sleeveless black top, teamed with a form-fitting pair of black trousers with gold buttons.
She teamed the outfit with a pair of black strappy sandals and gold jewellery.
"I thought the shein one would be zara," one person commented on the video.
As another added: "shein! the tops are not really different but I prefer shein's pants."
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"The Shein ones look more expensive. Shein has some great stuff!" a third wrote.
"Woah it literally look the same," someone else raved.
In another video, Awilda sported a cream jumper with shoulder detailing, with another pair of black high-waisted trousers.
"Zara are better quality," one person commented on that clip.
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To which Awilda replied: "Yes, but Shein has some good pieces too."
"This time it was not necessary to see the label to know which Shein's sweater was," another wrote.
And in a third clip, she sported a yellow/orange pleated dress.
It was the only dress that had a visible difference – one had an asymmetric hem while the other had a straight, mini hem.
Awilda later revealed that the straight-hemmed dress was from Shein, for $15, while the asymmetric one was $49 from Zara.
"You put a belt on SHEIN's and it's beautiful, but it must be said that Zara's is more elegant and highlights the body," one commented.
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"Zara uses better quality fabrics, and Shein's break too easily," another wrote.
As a third added: "The one from Zara is obviously better, but considering that we can save $35 with the Shein one, it's perfect."
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