A TRAINED make-up artist has revealed that most women over 40 are putting their eyeshadow on totally wrong.
Not only that – but the way they’re using their powdered eye make-up is adding years to their age and couldn’t be more dated.
Erica Taylor, who worked as a make-up artist when she was younger in the 90s and early 00s, said your technique needs to change as you get older.
In a new TikTok video posted to her account @ericataylor2347, she explained the meaning behind her theory.
She said: “Alright friends, if we’re in our forties and up, even later 30s, and you’ve been doing the same make-up that you learned in high school or in your twenties – for the last 20-30 years – this is for you.
“What we did with our shadow and what we should do with our shadow. Let’s go.”
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Erica continued: “The first [thing we were taught] was to go light all over the lid.”
However, as Erica demonstrated, it doesn’t work so well nowadays.
She explained: “We always thought this made our eyes look bright and awake, but here’s what’s up.
“Now if you go light all over the lid, an issue can be crinkling and puffing or sagging of the lid.
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“You put something that’s light on something that’s protruding, it’s going to make it look a little bigger and a little more hanging.”
So she then went on to say what we should be doing to avoid adding more wrinkles to our eye area.
Erica revealed: “Start with a medium tone and go on the lid and then bring it up to actually get the puff a little more down and recede versus coming at you.”
The next common mistake she said beauty fans make is to put their eyeshadow colour in the crease of the eye.
Erica continued: “Now where did it go? Your eye fell, ok. So we’re not doing all that.
“Go uncomfortably high to lift your eye,” she said, applying it directly underneath her eyebrow.
“It seems like it’s going to look nuts – it doesn’t!”
She then said: “Then you take the lighter colour and keep it in the inner corners to open up the darkness in the inner corner.”
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While the next part of the method is to avoid painting a ‘V’ on your outer eye and instead put the powder on in diagonal strokes to lift the eye up.
She explained “Now we’re getting more of an open, lifted eye and then lifting up and out.”
She also used the opportunity to debunk another popular myth – that older women should only use matte eyeshadow.
Erica blasted: “No, that looks dusty. Let’s get a little luminosity – I’m not saying to go sparkle city, but don’t be afraid to put some luminosity on the lid.
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“What that does is catches the light and brings volume and dimension.”
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