IF you’re a fan of The Grinch, you’ll need to listen up.
Primark has teamed up with Dr. Seuss for a new festive range – and has even opened a pop-up cafe in the Birmingham store.
So if you want to check out the UK’s biggest store, you’ll need to make sure you take a look around the new Grinch collection.
Not only does the range have more than 100 items, but there’s everything from matching family pyjamas and cosy jumpers, to accessories and gifts.
The Grinch Snuddie is back by popular demand and there’s a large selection of homeware options, including cushions, throws and festive decorations.
As well as this, there's outfits and bandana sets for dogs too, as well as a number of toys, inspired by the Grinch's loyal companion Max.
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Prices for the Grinch collection start from £1 at accessories, up to £25.
Not only are there loads of bargain buys to nab, but the store's Primarket Cafe has been transformed into an epic Grinch-themed cafe for the festive season too.
Visitors to the huge store can relax in The Grinch Cafe after an epic shopping spree, with a limited edition menu available.
The cafe will be in store until Friday, December 29 and menu items include the Grinchmas Shake made with mint ice cream and decorated in red sugar sprinkles, as well as Cindy Lou Who Waffles topped with vanilla ice cream, meringue and red velvet pieces.
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There’s also warming hot drinks such as Orange and Salted Caramel Hot Chocolates.
Many social media users have taken to TikTok to show off their experiences at the epic Birmingham store.
Louise Bell told her followers: “If you are a Grinch fan, RUN to Birmingham Primark.”
In Louise’s clip, which she shared under the username @louisecarolann, we saw the Primark fan cuddle up to The Grinch, as she added: “They have a Grinch cafe and you can meet the man himself.”
As she showed her followers around the range, she noted: “The collection has everything Grinch you could ever dream of.”
Louise spotted pyjamas for £15, and onesies and fluffy socks, which are perfect for chilly, Winter nights.
She also found a range of Christmas decorations, including baubles and hanging ornaments, as well as kitchen items and water bottles.
The official TikTok account of Central BID Birmingham also took to the video sharing platform to give users a close-up look at the “Grinch-tastic experience”.
The account advised: “Don’t be a Grinch! Join the festive cheer with Primark!”
In the short clip, we saw a close-up look at The Grinch Cafe, with mouth-watering ice cream shakes, waffles, sandwiches and sweet treats, that’ll be sure to leave you beaming this festive season.
The TikTok clip, which was posted under the username @central.brum, has clearly left many open-mouthed, as it has quickly amassed 777,100 views.
Shoppers were stunned at the Grinch collection and cafe and many tagged their friends in the comments.
One person said: “I wanna go.”
Another added: “Road trip.”
A third asked a friend: “Wanna go as a festive date?”
Whilst someone else tagged a loved one and wrote: “We need to go!!”
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Meanwhile, another Grinch fan altered a TikTok user and penned: “We may be skint but I think we might have to have a trip.”
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