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With a pair of blue pyjamas featuring a kangaroo, love heart and her logo, Australian designer Rebecca Vallance has joined the Qantas fashion family.
The pyjamas, with matching amenities kits, are branded with QF 3 and QF 4, the only flights by the national carrier distributing the Rebecca Vallance capsule range to business class customers for a limited time.
Rebecca Vallance in Qantas business class, modelling the pyjamas she has designed for the launch of the Sydney to New York route.Credit: Ashleigh Larden
These flights relaunch the airline’s Sydney to New York route, starting June 14, which stops in Auckland rather than Los Angeles. Business class passengers in the new 787 Dreamliner aircraft can model the pyjamas with matching eye masks on the 17-hour leg from New Zealand to New York.
“I am obsessed with the Qantas pyjamas and have a drawer dedicated to them in my wardrobe,” Vallance says. “There’s nothing like that grey marle cotton, it feels so soft and comfortable, and I’m excited that we could do ours in French navy.”
Vallance, who has built an international reputation for sexy suiting and high-impact party dresses since launching her label in 2011, joins an elite roll call of frequent flyer favourites including Martin Grant, Peter Morrisey and Akira Isogawa in creating pyjamas for the airline. Paris-based Grant remains the designer of the Qantas staff uniforms.
“It’s my first time designing pyjamas,” says Vallance, who has dressed Priyanka Chopra, Paris Hilton and Eva Mendes. “It was great to work to a different creative brief. Flying the flag for Australian fashion on a global stage and partnering with the national carrier is an absolute honour.”
The Rebecca Vallance and Qantas pyjamas and amenities kit for passengers in business class, travelling between Sydney and New York.
Like many travellers Vallance has resorted to wearing her pyjamas on the streets of New York, where her collection is stocked by Saks Fifth Avenue and Nordstrom department stores. In her defence it was following a spray tan session.
“I always take mine off the flight, wear them during my trip away and bring them home with me.”
For Vallance keeping passengers between Sydney and New York covered was a personal milestone.
“Our presence in the US was a key factor when we were working through the partnership with Qantas,” Vallance says. “The Rebecca Valance brand was already well-established in New York before we launched at home in Australia, so it’s a full circle moment.”
Qantas executives, who recently revealed the airline expects to post a record underlying profit of up to $2.48 billion this financial year, invest in the collectible pyjamas as a point of difference from other airlines.
“Qantas is one of the few airlines in the world to provide business class passengers with complimentary pyjamas,” says Qantas Group Chief Customer Officer, Markus Svensson.
In 2020 Taiwanese airline Eva introduced pyjamas by former Hugo Boss designer Jason Wu and in a cross-transport promotion Lufthansa’s first class passengers are offered Porsche-branded pyjamas. Etihad partnered with designer Christian Lacroix on free pyjamas for passengers in the pointy end of the plane, offering them for sale to economy passengers.
A limited collection of Rebecca Vallance pyjamas will also be available for purchase through the recently launched Qantas Marketplace for $69 (plus delivery) or 12,000 Qantas Points (plus delivery).
The print on Vallance’s pyjamas and amenities kits was inspired by the art deco aspects of the Waldorf Astoria hotel in New York. Chances are high that the designer will be spotted sporting them on Fifth Avenue following her next spray tan.
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