Renting clothes has never been more popular, and now celebrities are jumping on the trend for good causes.
The latest star to put her famous red carpet looks on popular rental app By Rotation is Dame Helen Mirren, who is raising money for Women for Women International – a non-profit organisation that supports female survivors of war.
It’s a charity that the acting legend has been an ambassador of since 2016, and all proceeds of her rentals will go towards their work.
The two glamorous listings come from Mirren’s very own wardrobe.
The first is a shimmering cherry red Needle and Thread dress with a full tulle skirt, which she first wore to the London premiere of The Duke last February.
It’s available on the app at just £24 per day. That’s a steal considering the gown costs £460 to buy, and even more so when you factor in the previous wearer’s Hollywood royalty status.
Her second listing is a personal favourite from her archive; a vintage gold Niteline Della Roufogali dress that she’s worn to numerous events, priced at only £8 per day.
That gives you the chance to dazzle in a rare piece at a bargain price. It’s also highly unlikely you’ll be in the same outfit as anyone else – win win.
Both listings come with a three-day minimum period, and you will have to pay for cleaning, postage and service.
However, it’s still a much cheaper (and more sustainable) way to dress like a literal Oscar winner than buying new.
Other celebrities – from Stacey Dooley to the Duke of Kent’s granddaughter, Amelia Windsor – have also lent clothes with By Rotation, and hopefully Dame Mirren’s efforts will inspire more to follow suit.
Eshita Kabra-Davies, the founder of By Rotation, said: ‘It’s such an honour to have Dame Helen Mirren list on By Rotation.
‘As an advocate for sustainable fashion, we are thrilled to have her join the rental revolution by lending two beautiful red-carpet dresses on the app.
‘By sharing her wardrobe, Dame Helen is not only making luxury fashion accessible to all, but raising money for Women for Women, an organisation I have been passionate about supporting for several years.’
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