Zara drops new perfume after teaming up with posh & pricey Jo Malone & it’s £59 cheaper than the original | The Sun

THERE'S no denying that splashing out on a new bottle of perfume can often cost a small fortune.

But if you're a fan of Jo Malone's iconic scents, then you may just want to listen up…because people are only just realising that she's released a collaboration with high-street chain, Zara.


But while your average bottle of Jo Malone perfume would set you back around £82, the Zara collection retail at just £25.99 per bottle – making it a whopping £56 cheaper.

In a clip shared to TikTok (@midlifecurious), a woman named Claire asks: "Did you know that Jo Malone has a collaboration of her scents at Zara?"

She goes on to say how there's five in total – including Magnificently Dubai, Energetically New York, Elegantly Tokyo, Fashionably London and Captivating Paris.

"And if you look on the back, you can see a collection of created by Jo Malone, founder of Jo Loves," she says.

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Claire then gives them the smell test, starting with Captivatingly Paris.

"Oh, it's very pretty and floral," she says.

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While she notes that "Fashionably London" is a "little bit sweeter", she says that Elegantly Tokyo is "very pretty."

Speaking of Energetically New York, she adds: "Oh, it's fresh and sort of masculine."

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She goes on to say how there are two perfumes – Fleur De Patchouli and Vetiver Pamplemousse – that also seem to be in the same packaging but from a different collection.

However, out of all the scents on offer, Claire decided to purchase Fashionably London.

"It comes in this cute little sleeve like a book," she says.

"Mmm, it's very pretty!"

Holding up the box, she continues: "But how cute is that?

"Get the whole collection and put it on your shelf…re-purpose it as home decor."

The post has since gone viral, racking up a whopping 630k views and hundreds of comments from beauty fans up and down the country.

"I looooveee the Magnificently in Dubai," wrote one.

A second penned: "Fashionably London is the best scent I get so many compliments."

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A third commented: "Energetically new York smells like a sweeter version of Santal 33! I have fashionably London, and also love the candle!"

Meanwhile, a fourth added: "Elegently Tokyo" is my only perfume that gets me compliments every time I wear it, plus it lasts all day. 10/10."

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