B&M shoppers are rushing to buy a "beautiful" Christmas tree scanning at the tills for just £40.
The discounter has reduced the tree from its original price of £110 in its pre-Christmas sale.
One lucky shopper who managed to bag the deal shared her festive bargain to the Extreme Couponing and Bargains Facebook group.
The post read: "I've had my eye on this Christmas tree for a bit but couldn't justify the £110 price tag, however, I went in today and found it is now £40."
The happy customer went on to say that there were more bargains to be had in her local store as two other designs had been reduced as well.
Other shoppers rushed to the comments to congratulate her, with some equally as gutted as they had already bought the tree when it was full price.
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One person said: "Best time to buy, beautiful."
Another added: "Such good quality trees. I got mine half price three years ago, still as new this year."
While a third said: "I was looking at this the other day and thinking how gorgeous it is, great bargain.. well done."
Another shopper who had already picked up the stunning tree said: "This is the tree I have, I paid full price." with a crying emoji.
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Now is the best time to bag a bargain as many retailers have started slashing prices.
Whether you are looking for some last-minute gifts, or hoping to grab some cheap deals to put away for next year there is plenty around.
Even the supermarkets have started cutting prices on Christmas dinner essentials such as meat and vegetables.
Prices can change daily this time of year, so do shop around to make sure you are getting the best deal.
You can use price comparison sites such as Google Shopping to compare the prices of items across different retailers.
Right now supermarket giant Asda has reduced its kid's toys, and many are under a tenner.
Also, clothing retailer Next is gearing up to start its big sale, and it might be coming earlier than usual this year.
Argos has a huge sale at the moment and is offering two for £20 on children's toys.
Meanwhile, we have pulled together all the best info on the latest deals, so that you don't miss out.
Pre-Christmas deals usually run right up until the shops close on Christmas Eve, but there is still plenty of opportunity after that.
A lot of shops launch their Boxing Day sales on December 26, and following this is the January sales.
Here is a full list of shops offering up to 70% off earlier than ever this year.
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