RARE Beauty is Selena Gomez's brainchild, and it has taken the beauty industry by storm ever since it launched in the UK in February 2022.
In fact, it has been recognised as the most popular celebrity beauty brand in research conducted by beauty and wellness marketplace Fresha.
- Shop Rare Beauty at Sephora – here
- Shop Rare Beauty at Space NK – here
Rare Beauty may have launched in 2020, but it took a little longer to make its way to the UK, though beauty enthusiasts can now shop Rare Beauty in Sephora and Space NK, both online and in-store.
Rare Beauty has proved to be hugely popular as Fresha has found the label has garnered a whopping 6.1 million followers on Instagram, and it receives an average of six billion views per year on TikTok.
The total #rarebeauty posts on the platform span over 227,000, which is the highest number in comparison to rival celebrity-founded beauty brands, such as Kylie Cosmetics, Hailey Bieber's Rhode, as well as Rihanna's Fenty Beauty, and more.
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Taking in all this research, Fresha has recognised Rare Beauty as the beauty brand with the highest average index score, with an overall ranking of 94.58 out of 100.
But you don't need the statistics to prove Rare Beauty is an absolute hit, as the label has got our seal of approval.
Rare Beauty launched with a limited selection of products, including Soft Liquid Blush, which has become a huge hit on TikTok, and complexion products such as Always an Optimist 4-in-1 mist, Liquid Touch Weightless Foundation, and Liquid Touch Brightening Concealer, plus many more.
We love that all of the products from Rare Beauty are super soft and gentle on the skin, and are all buildable, which enables you to create any look with ease.
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Plus, the products are versatile, working for both natural looks and full-on glam.
However, the hero product, the Soft Liquid Blush is the one that is really catching our attention, so we've put this iconic blush and Rare Beauty's other blushes to to the test.
From the OG Soft Pinch Liquid Blush and Lip Soufflé Matte Lip Cream to the Warm Wishes Effortless Bronzer Sticks and Stay Vulnerable Melting Blush Pot, we put Rare Beauty's bronzers and blushers to the test to share our honest opinions.
Our honest thoughts on Rare Beauty's blushers
Stay Vulnerable Melting Blush
The Stay Vulnerable Melting Blush is, hands down, my favourite beauty product to date, which is no mean feat.
Rare Beauty has created a product, which is almost indescribable, particularly the texture.
The Melting Blush, which comes in five shades, including Nearly Apricot, Nearly Mauve, Nearly Nude, Nearly Rose and Nearly Berry, has an impressive texture.
Initially, it looks, and feels, like a hydrating balm, but when it touches your skin it almost transforms into a silky soft powder.
The Melting Blush is super blendable, buildable, and feels velvety soft on the skin. Our personal favourite is Nearly Apricot for a hybrid between a bronzer and blusher, for a sun-kissed glow.
- Stay Vulnerable Melting Blush, £21 from Space NK – buy here
Lip Souffle Matte Lip Cream
We know the Lip Souffle Matte Lip Cream is primarily a lip product, but, admittedly I have been using this product as a lip tint, blusher and eyeshadow.
The Matte Lip Cream is ideal for those who want a long-lasting pop of colour or suffer from oily skin.
The products are well-pigmented, but not too bold they look outlandish on your lips, cheeks or lids.
Plus, they are easy to blend, are buildable, and more importantly, buttery soft on the lips and cheeks.
This is one product I take on the go with me all the time for when I need an all-round flush of colour.
- Lip Souffle Matte Lip Cream, £21 from Space NK – buy here
Warm Wishes Effortless Bronzer
Whilst the Warm Wishes Effortless Bronzer is not a blush, it would be amiss of us not to mention it in this round up.
Another hero product, and perfect for those who love a bronzed glow all year round, or are into contouring.
The stick makes for super easy and precise application, while the formula is just as silky smooth and blendable as the other Rare Beauty products, so even if you apply too much you can easily buff it out.
Sometimes layering creamy products over one another can see some products forsaken, but that is never the case with Rare Beauty as all the products blend and sit perfectly together.
The Bronzer comes in eight shades so there are plenty to suit all skin tones, you can even double up different shades to help with contouring, bronzing and even highlighting.
I use Happy Sol with a touch of Nearly Apricot over the top for a natural sunkissed glow and add a pop of Soft Pinch Blush if we want more of a rosy apple.
- Warm Wishes Effortless Bronzer, £25 from Space NK – buy here
Soft Pinch Liquid Blush
If you are looking for a blusher that is long-lasting, and bold in colour, the Soft Pinch Liquid Blush has answered your prayers.
The top-rated liquid blusher is super easy to apply, all you need is a few light dots on your cheeks and blend in.
However, be warned that a little goes a very long way, so a lot of blending will be needed if that is the case. If we had to be super critical a smaller wand would make perfecting the right amount more feasible, but lightly dabbing will suffice.
Out of all of Rare Beauty's blushers and bronzers, I would say this is the most pigmented.
Whether you like a subtle hint of colour on your cheeks or a bolder look, you can achieve them both, just tailor how much you apply.
With 13 shades you can experiment with various looks, for example, Happy is a rich pastel rose, while Joy is ideal for warmer skin tones or those wanting more of a sunkissed look.
Neutral hues, such as Hope or Encourage are best for a subtle look when you want some colour to your cheeks but not to look like you are obviously wearing make-up.
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You can layer this Liquid Blush easily over other make-up products without smearing the layers underneath.
- Soft Pinch Liquid Blush, £22 from Rare Beauty – buy here
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