Flaky design! Fashion fans compare Kanye West’s new £200 Yeezy Sulfur trainer to ‘failed pastry’
- The star’s Yeezy Sulfur shoe, which retails at around £200 a pair, launched in May but the brand asked for feedback on the unusual design this week
- Many compared the yellow sneaker, which has a sock-like inner and a casing that looks like shark’s teeth to foods including ‘uncooked pastry’ and ‘cold butter’
- Pastry giant Greggs said the shoe was ‘two Sausage Rolls short of a multipack’
- West, 45, founded the brand in 2006, and collaborated with Adidas on the shoe
Kanye West’s latest footwear design has left some fashion fans as cold as chilled pastry.
The star’s new Yeezy Sulfur 450 shoe, which retails at around £200 a pair but has been fetching up to £400, has seen many on social media compare the yellow trainer with failed sausage rolls, Italian pasta and foam banana sweets.
British pastry brands Greggs and Ginsters have both chipped in with their views on Twitter of the fashion item, with Greggs suggesting a pair is ‘two Sausage Rolls short of a multipack’.
Pasty giant Ginsters poked their own fun, calling the design, which is a collaboration between West’s fashion company and Adidas, ‘familiar’.
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Bet they wished they hadn’t asked! Kanye West’s Yeezy Sulfur shoe, which retails at around £200 a pair, launched in May…but the brand asked for feedback on the unusual design this week
The unique design has seen prices soar to up to £400 a pair…but not everyone’s a fan, it seems
The bizarre trainer features a sock-like inside, with a yellow outer casing that resembles shark’s teeth.
West’s brand didn’t quite get the reaction it hoped for when it asked people their opinion of the 450 Sulfur shoe on social media on Monday.
Many were scathing of the design. @DaleMeachen wrote: ‘These are genuinely the worst footwear I have ever seen. You’ve released some horrid stuff but this takes the biscuit.’
@cattzee3 penned: ‘Is this art from cold butter?’ while @soulboydaveybee added: ‘You could be infringing Gregg’s cheese-and-onion pasty copyright.’
Plenty of people compared the quirky sneaker to popular foods.
@SkipMcGowan posted a photo of steamed, crimped Chinese buns and joked: ‘I’ll have them, but only if they come with the soy and rice vinegar dip. I’m not keen on the sweet chilli.’
One shopper said he’d bought a pair but wearing them had garnered several comments. @stptweetinisaac wrote: Hello yes I spent $450 dollars on your extremely cool shoes and I wear them everywhere but people are telling me I look like I’m wearing pierogi [Polish pastries] on my feet.
@AShepherdWrites had a different memory jolt, saying: ‘They remind me of those chewy bananas you got in a 10p mix up back in the day.’
Money moves: Kanye West (seen in November 2019) and his legal team have recently filed to trademark ‘YZYSPLY’ retail stores, online ordering services and online retail store services according to TMZ on Monday morning
Mall couture: However the publication claims that the new filing suggests that he is attempting to reach even wider with the possibility of physical brick-and-mortar stores, as he is seen at Paris Fashion Week in March 2020
Paving the way: The entrepreneur has already used the Yeezy Supply name for years as a way to sell his limited-release sneakers and clothing
Father-of-four West, 45, has previously teamed up with Balenciaga and has a ten-year deal with Gap to collaborate with the fashion brand he founded in 2006.
This week, it was revealed the rapper and his legal team have recently filed to trademark ‘YZYSPLY’ retail stores, online ordering services and online retail store services, according to TMZ.
The entrepreneur has already used the Yeezy Supply name for years as a way to sell his limited-release sneakers and clothing – and now it’s thought he could open physical stores selling the brand.
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