RIVER Island has just dropped their new denim collection alongside their In Our Jeans campaign encouraging real people to model their latest denim drop.
The campaign includes 17 denim lovers, ranging from content creators, to campaign winners, and River Island colleagues, to star in the campaign and showcase River Island's wide variety of denim.
- Shop River Island's new denim collection – here
The River Island It's In Our Jeans campaign has just dropped, with real people modelling the high street designs showing how the designs fit every body, shape and size perfectly.
Available to shop at riverisland.co.uk, the collection is priced from £45 and includes a number of on-trend styles including wide leg, bootcut, and straight leg.
Among the 17 successful stars featured in River Island's It's In Our Jeans campaign are former Great British Bake Off finalist Sandro Farmhouse, YouTuber Patricia Bright, as well as influencers Kerri Northcott and Simone Powderly.
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River Island's talented design specialists have been working hard to refine their designs, using high-tech garment technology to ensure each style fits perfection, whether you are shopping for high-waisted or mid-waist designs, flares, or straight leg, even a skinny or bum sculpting pair of jeans.
River Island's denim designs include the super-skinny Molly Jean, Stove Straight Jeans, and Mom jeans, alongside the favourite Skinny, Skinny Spray On, Slim and Bootcut styles.
All of these designs are available in multiple lengths, including extra short, short, regular and long, so you can find the perfect fit for you.
As well as the different cuts, and lengths, River Island has also catered to the demand for different washes, as the denim collection includes classic mid and dark-blue denim shades, as well as a blue-black, washed black.
Like all denim staples, a trusted pair of jeans can see you through all life stages, occasions, styles and needs.
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But if you're not sure which ones are for you, we've picked out our favourites.
What to buy in River Island's new denim collection
Wide Leg Jeans
Wide-leg jeans are a welcome alternative to a skinny fit, as well as mom jeans and straight, so much so this style is arguably the most popular style of trousers right now.
The wide-leg designs skim all the way down the leg to the ankle, which not only makes your legs look leaner and longer, without sticking to your legs and making you feel restricted.
For under £50, these jeans are a versatile staple you can pair with anything; wear them with trainers, a t-shirt and a leather jacket for casual days, heeled boots or heels with a corset top and blazer.
- Wide Leg Jeans, £48 – buy here
Stove Straight Jeans
River Island's Stove Straight Jeans are another popular denim style and a purchase worth making.
Stove Straight Jeans are a hybrid between wide-leg and straight jeans, as they skim the legs but are not a balloon style, nor too skinny, yet fall to the ankles.
This design is high-waisted, and feature River Island's iconic Comfort Stretch fabric so they are super comfortable to wear.
Plus, this style comes in numerous colours, as well as dazzling embellished jeans.
- Stove Straight Jeans, £45 – buy here
High-Waisted Slim Fit Jeans
The High Waisted Slim Fit Jeans are our favourite jeans from River Island's denim selection, as they are super versatile, and go with every outfit, style and season.
These jeans are made from a cotton and elastane blend, which means they are super soft on the skin, yet stretch, so you are comfortable in these jeans all day long.
They are high-waisted, boast a slim fit, and fall above the ankle.
- Blue High Waisted Slim Fit Jeans, £65 – buy here
Molly Mid Rise Bum Sculpt Skinny Jeans
The Molly Mid Rise Bum Sculpt Skinny Jeans tick all the boxes when it comes to skinny jeans, which are a classic style we have loved and lived in for years on end.
These jeans are high-waisted, fall to the ankle, and are like a second skin when on the wearer as they are figure-hugging.
The best part is the Bum Sculpt technology, which smooths, lifts and contours your derriere, to accentuate your body shape.
You can dress down or style with a chic blouse, or glitzy top, blazer and heels for a more glamorous affair.
- Molly Mid Rise Bum Sculpt Skinny Jeans, £48 – buy here
High-Waisted Relaxed Straight-Leg Jeans
The High Waisted Relaxed Straight Leg Jeans are another must-have.
The Relaxed Straight Leg resemble a wide leg, as the high-waisted design, combined with the straight fit of the long leg, elongates your legs, and body.
While some of River Island's designs feature elastane for added stretch, this pair is made from 100% cotton for a more rigid straight fit.
These jeans come in six different styles and coloured denim to complement every outfit.
- Black High Waisted Relaxed Straight Leg Jeans, £38 – buy here
High Waist Flare Jeans
Flare Jeans are great to elongate your legs, and give the illusion of a slender frame, while also adding a little extra something to any look.
These jeans are high-waisted, while the flare fit fans out at the ankle.
These jeans, which come in short, regular and long lengths, can be paired with a simple white vest or t-shirt, or channel the bohemian look further with tan boots, a fringe suede jacket, or a printed longline kimono.
- Blue High Waist Flare Jeans, £48 – buy here
High-Waisted Tapered Jeans
These High Waisted Tapered Jeans are a hybrid between mom jeans and straight jeans, as they boast a looser fit around the thigh before they are tailored around the ankle.
This design features a high waist, tapered fit, as well as belt loop detail around the waist, and classic five pockets, and is created from responsibly sourced cotton fabric for a soft yet durable fit.
For under £40, we think these are a bargain buy you won't want to miss out on.
- High Waisted Tapered Jeans, £35 – buy here
High Waist Mom Jeans
High Waist Mom Jeans have been a popular style for many years, and a welcome alternative to skinny, straight and tapered jeans.
They are high-waisted and are a looser fit ballooning out from the hips to the ankle, so you will be comfortable wearing these jeans for hours on end.
They also boast a turn-up at the ankle for a little extra detail.
- High Waist Mom Jeans, £45 – buy here
Grey High Waisted Bootcut Jeans
The High Waisted Bootcut jeans look similar to flared jeans, as well as a straight style.
This style boasts a high waist, they are fitted at the upper half of the jeans before flaring out to create a wider leg, and slight flare skimming the ankle.
Like other River Island denim jeans, these are created using the brand's comfort stretch denim and responsibly sourced for a comfortable fit.
This style comes in a soft grey, as well as a classic black colourway.
- Grey High Waisted Bootcut Jeans, £45 – buy here
If you are looking for other staples to add to your River Island basket, then we recommend checking out Louise Roe's recent edit.
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