SUPERMARKET shoppers are furious over a "ridiculous" price of a kitchen cupboard staple.
One angry customer posted their frustration over the price of Bisto gravy in a Facebook discount group.
The kitchen staple was being sold at Asda for £4.50 for a 450g size.
They wrote: "One of the most ridiculous things I’ve seen whilst out shopping today. when will this madness end?"
Other disappointed shoppers commented on the post.
One said: "That is just disgusting!!!
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"Even Waitrose are bringing their prices down!! It will have to happen…people can't just buy this stuff!!!!"
While another suggested the shopper purchases Asda's own brand gravy instead.
One wrote: "32p Asda own tastes just like Bisto!"
At the time of writing, the Bisto 450g with less salt was going for £4.50 at Asda, while the original one was also going for £4.50 but for 350g.
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At Waitrose, you can currently get it for cheaper – £3.50, however it's the same price as Asda at Tesco and even more at Sainsbury's (£4.85).
We've contacted Asda for a comment.
Prices in supermarkets have soared due to rising inflation.
Inflation fell to 10.1% in January, down from 10.5% in December.
Inflation is a measure of how the price of goods and services have changed over the past year.
It has eased slightly since the eye-watering 11.1% seen in October, but is still close to a 40-year high.
Prices are still rising, but at a slower rate than December.
Food and drink prices rose by 16.9% in the 12 months to December 2022, up from 16.5% in November.
However, the cost of value items are rising faster than those of branded and premium products, according to research by Which?
It found that the cost of budget items was up 21.6% in January compared to the same time last year.
Where can I buy gravy cheapest?
If you're a Bisto fan, then you don't have spend £4.50, we've taken a look at how to find it cheapest.
Bisto gravy comes in different sizes and prices.
At the time of writing, the cheapest and biggest tub of instant Bisto gravy, so the best value for money, is from Iceland, according to Trolley.co.uk.
A 455g tub will cost you £3 – £1.50 less and 5g bigger than Asda's 450g.
However, Asda's £4.50 tub isn't the most expensive as Sainsbury's is currently selling it for £4.85.
If you want gravy but for a fraction of the price, then you might want to consider trying an own brand version.
Last year, we put Bisto gravy up against supermarkets' own brand and a non-Bisto tub came out on top.
Morrisons' own brand beef gravy granules was voted the winner by The Sun's Lynsey Hope.
She said: "It's a lovely recipe and better than Bisto by a mile.
"It's not as cheap as your Aldi or your Lidl but still cheaper than the market leader and SO much more delicious."
A 200g tub of the store's The Best beef gravy granules will cost you £1.89.
Two tubs, so 400g, will cost you £3.78 or three tubs will set you back £5.67 and that'll get you 600g of granules.
While three tubs is more expensive than Asda's 450g pot, it still works out cheaper as you're only paying £1.17 more for an extra 150g.
If you want to go even cheaper, Asda's own brand gravy granules costs just 80p for 200g, so three tups will cost you just £2.40 and give you 150g more than Asda's Bisto pot.
While it wasn't the winner of the gravy taste test, Lynsey was still really impressed.
She said: "You have to mix these for a little longer than Bisto but they taste just as good and are a lot cheaper.
"You don't have to use as much to thicken the gravy either. I honestly preferred them to the famous brand."
How else can I cut my grocery costs?
Research what you need before you go. Prices always vary by supermarket and it can pay to change up your shop.
One shopper ditched going to supermarkets altogether in favour of their local wholesaler, that way they could stock up in bulk, at lower prices.
You can also cash in on reduced foods like yellow sticker bargains – these will be items reduced because they're about to meet their best-before date.
They'll still be safe to eat or freeze to make them last longer, but it means you can pick up the same products at an even cheaper price.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
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But being smart about how you shop isn't the only way to slash spending.
Especially as prices continue to rise, there are schemes in place to help the most hard-up buy essentials.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]
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