PARENTS have been left furious after Hooters announced it was sponsoring an under-10s boys' football team.
Hooters of Nottingham took to social media this week to share it was "proud to be the new sponsors" of a local youngsters' team this season.
The bar's now-deleted Facebook post continued: "We wish you all the luck this season boys.
"Go smash it."
The post also shared photos of two bar staff dressed in tracksuits paying a visit to the young Burton Joyce club footballers, who were sporting their new Hooters sign-written club shirts, too.
Other social media footage shows the girls handing out bags with the Hooters logo, and an owl, printed on them.
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But, the news of the sponsorship caused an outcry on Twitter.
One person wrote: “Why are Hooters sexualising kids and who on earth allowed them?”
Another said: “These lads are under 10. I very much doubt they are aware of the sexual attraction of woman. Wrong on so many levels."
A third added: “Could’ve gone [with a] more appropriate age range.”
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Others dubbed the move "absolutely disgusting", and: “Definitely not creepy to imply sexuality amongst 9-year-old boys.”
Not everyone was upset over the move though.
One person wrote: “Why are people getting so angry about this?! They’ve obvs never been to Hooters!
"A great bar, clearly with an excellent marketing plan and supporting a local team where the kids might not get a kit otherwise.
"People need to chill out and go get a beer in."
Another questioned the negative reactions: "Why? It's just a sports bar."
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Hooters is an American bar chain known for its now-iconic uniform which consists of a tight white tank stamped with the chain’s logo and short orange hot pants.
Hooters of Nottingham and Burton Joyce club are yet to comment on the matter.
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