HE was one of the biggest heartthrobs during his days in the nineties boyband A1.
But now, fast forward two decades and pop star Ben Adams, looks very different without the famous haircut that made him the poster boy of the group.
The singer, 41, appeared on ITV's Lorraine on Friday ahead of the Eurovision Song Contest this weekend.
Earlier this year, Ben was unveiled as one half of Norwegian Eurovision sensation Subwoolfer, alongside writing partner Gaute Ormåsen.
Competing against Sam Ryder and Ukrainian winners Kalush Orchestra last year, Subwoolfer's novelty track Give That Wolf a Banana helped them finish in 10th place.
Since the contest, the duo's songs have been streamed over 88 million times and cracked the top 10 in Norway, Estonia, Finland, Iceland, Latvia, Lithuania, Sweden and Ukraine.
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What started as a bit of fun making a crazy song for Melodi Grand Prix (MGP) – an annual songwriting camp to find Norway's Eurovision entry – about wolves named Jim and Keith has turned Ben's life on its head.
In an exclusive interview, he told The Sun: "We basically just laughed for the entire day and put down the most ridiculous lyrics we could think of.
"This is my type of humour. I just thought it was totally stupid to have the names Keith and Jim in a song and it to be about preventing wolves from eating your grandma's banana.
"At the end of these songwriting days, you play the song to everyone else and, lo and behold, everybody in the room was killing themselves laughing and wanted to hear it again."
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Norwegian broadcaster NRK approached the duo months later and told them they wanted the track to be in the competition but couldn't find an artist to sing it.
Eventually Ben, who lives in Norway with wife Sara and daughter Skylar, and Gaute decided they would perform on the condition their identities remained secret, in case the track completely flopped.
It was far from a failure though, and the pair have been performing as Subwoolfer ever since.
Ben says: "It's the longest version of The Masked Singer there is.
"You kind of know who it is behind there, but if people give you a shred of doubt you do go 'is it?'"
"Because it was going so well all the big artists over here, they weren't confirming or denying that it was them because actually the press was quite good for them. It just grew into this monster of a project."
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