Amelia (Daisy Campbell) has been hiding something from both her dad and Noah (Jack Downham) – how her new social media venture is going off the rails in Emmerdale and taking a dangerous turn.
Amelia has managed to turn her social media savviness into a money maker, with a bit of help from Sarah (Katie Hill), which is perfect given her and her dad are practically on the breadline.
It looks like she’s found her calling and a way to make some quick cash from subscriber donations. But her success is coming at a cost as no sooner had she started than the creepy messages started pouring in.
Undeterred, she stocks up on the necessary paraphernalia including a shiny new ring light, but Mandy can see her getting carried away and reminds her she should continue to promote the workplace with her makeup tutorials.
She’s distracted by a nice comment on her newest video and she decides to give fans more of what they want.
But this means one major thing – missing college to keep up with demand.
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When Dan (Liam Fox), already feeling iffy about the whole venture, finds out he hits the roof. Amelia argues that she’s trying to make them money, but even Noah is worried about how much time she’s dedicating to social media.
On the defensive, she tells him to get on board or get lost. Not wanting to upset the apple cart, Noah offers to help with her college work so that she can do what she needs to.
Lovely, everything is back on track with them, that is until he takes a sneak peek at her notifications and is alarmed by what he sees. When Dan gets back, Noah reveals the kinds of messages Amelia is receiving, but without speaking to his girlfriend first.
Naturally, Amelia is disgusted at this back-stabbing behaviour and that the two men don’t trust her to handle the inappropriate requests she’s receiving.
Even worse is when the next day she has her phone confiscated along with her laptop like a child instead of the breadwinner.
But Dan has good reason to be worried. A man arrives at the salon claiming to be a customer, but immediately gives off the vibe of being a wrong’un.
Before long he can’t contain himself and catches Amelia off guard by revealing he’s Lloyd, her top subscriber. This is news to Amelia – as far as she is aware her top subscriber is a woman.
Things take an even darker turn when Lloyd is asked to leave and refuses. In fact, he digs his heels in, stating he won’t leave until he gets one on one time with Amelia.
To her horror, Amelia finds herself trapped in a corner and things are escalating quickly.
Amelia has a lucky escape when Mandy (Lisa Riley) arrives back and unwittingly saves her from Lloyd’s seedy clutches. But Lloyd has every intention of getting what he wants, and he continues to message her.
When she receives a handwritten note, she realises how serious things have become – he now knows where she lives. Amelia is at serious risk, but will she tell anyone before it’s too late?
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