Some BBC viewers have criticised The Wright Family Holiday, calling it "awful" and in bad taste.
The eight-part show sees TOWIE star Mark Wright, his brother and his dad embark on an epic UK road trip in order to "reconnect" with each other.
On tonight's episode, the trio visited Skegness and Tattershall Country Park, both in Lincolnshire, where they enjoyed jet-skiing and Mark, 36, driving them around in a swanky car.
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And while the reality star and his brother, Joshua, 33, and dad, Mark Senior, seem perfectly pleasant, some viewers weren't happy and claimed the sweet show was funding a wealthy family's travels.
One said: "So the BBC are using licence payers' money to pay for a bunch of male millionaires to have a family holiday which gets filmed?"
Another agreed: "Mark Wright always seems like a nice bloke, and I’m sure his brother and father are too, but something doesn’t sit right with me about the #bbc using licence fee money from families who can’t afford a holiday to pay Mark and his family to have one."
Meanwhile, other viewers compared the show to ITV's Breaking Dad, starring Bradley Walsh and his son, Barney.
One pointed out it was "like Breaking Dad but without the charm" and another accused the BBC of not having any original ideas of its own.
The show had some sweet scenes though with Mark Senior, 66, jumping out of a plane and Mark getting emotional because he was worried he wasn't the "perfect son and brother".
Speaking ahead of the show, Mark revealed: “I’m absolutely buzzing for this.
"At this stage in my life, I want to do things that I really want to do and love."
He added: “I’m getting to travel the country, see places I would never normally have seen, take on adrenaline experiences, challenge myself – what I love to do most – and do all of this with two of my favourite people on earth."
Mark's brother Josh is a professional footballer and plays for Ebbsfleet United while Mark Senior is a businessman.
Daily Star has contacted the BBC for comment.
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