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Fans of Good Morning Britain were left fuming during the latest episode as the presenters discussed the renaming of Brecon Beacons National Park.
On Monday morning's show (April 17), presenters Susanna Reid, Ed Balls and Ranvir Singh shared their thoughts on the park which is now called Bannau Brycheiniog for environmental reasons.
Speaking openly, all three hosts admitted that it was difficult to pronounce, with Susanna later stating that she didn't see the point in the change.
However as the presenters giggled about the change, many found their discourse distasteful.
Heading straight to Twitter, one viewer wrote: "Turning off now becoming fed up with jokes about Welsh place names and the difficulty in pronouncing them. Dreadful clichés."
Another penned: "Treating the renaming f the Beacon beacons as Bannau Brycheiniog with jokey disdain and Mr Balls refusing to use it. Would you say this if it was any other country. Incredibly insensitive."
A third said: "Ranvir bizarrely claiming Welsh names are the most difficult to pronounce. Why does she even have to say this- such a terrible cliché- ha ha ha let’s laugh at the Welsh."
Meanwhile a fourth added: "Casual racism on display this morning. #BannauBrycheiniog."
The new name change Bannau Brycheiniog National Park is set to take effect from today.
Promoted by actor Michael Sheen, park bosses say the name alteration will help celebrate and promote the area's culture and heritage.
It is also part of a wider overhaul of how the park is managed, to try and address serious environmental challenges.
The new names "the peaks of Brychan's kingdom" and is pronounced ban-aye bruch-ein-iog.
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- Good Morning Britain
- Susanna Reid
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