I’M A Celebrity was last night forced to apologise when a moderator had thrust ITV into the centre of a social media row over Nella Rose.
Bosses scrambled to react when fans of the show spotted the official account had been ‘liking’ hate comments about the YouTuber.
ITV rushed to delete the thread and begged fans to “be kind” in a statement posted online.
The statement read: “Yesterday we accidentally liked a comment on Instagram while scrolling down through viewer comments.
“The post in question contained unacceptable language about one of our campmates and we apologise for the mistake made and any offence caused.
“We seek to champion all our campmates and would always urge our audience to be kind when commenting on social media.”
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The row began when a number of viewers noticed that the official I’m A Celebrity account, which has 1.6million followers on Instagram and 1.3m on Twitter, had ‘liked’ a mean comment about Nella Rose, 26, made by a user underneath a post celebrating Sam Thompson’s revelations about his ADHD.
We have chosen to keep the account name private, but the insult read: “You know why, because Josie is a genuine person, Nelly jelly belly is just after publicity whatever.”
The thread has now been deleted but online users claimed there were other comments too – however none that The Sun has been able to verify.
A second post said to have been liked by the account read: "I'm not a Nella fan but I have to agree with you, if that had been Nella there would be a riot on here… but not with Josie."
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Of all this year’s cast, Nella Rose has attracted the most critique online.
After her now infamous ‘dad-gate’ row with Fred Sirieix, many have shared their opinions about the influencer who last week flung I’m A Celebrity into chaos after a tumultuous 24 hours which saw her quit camp in a medical emergency, flunk out her third trial and attract a slew of Ofcom complaints.
So far 861 viewers have complained about the row with Fred then 856 have flagged an exchange over race between Nigel Farage and Nella.
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