KIM Kardashian has been accused of sending a dangerous message to her daughter North in the new The Kardashians trailer.
In the teaser, the reality star, 41, gushes about how "iconic" her SKIMS lingerie shoot is to the nine-year-old.
Kim made the comments during a photoshoot with a group of supermodels for her shapewear brand.
The models included fashion icons Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel.
Standing backstage in the makeup room with North, Kim tells her eldest child: "This is such a dream come true. You have no idea how iconic this is."
She then grabs North by the upper arms and reiterates: "You just have no idea!"
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Critics accused Kim of setting a bad example to North by telling her it's "iconic" to pose in your underwear.
One wrote on Reddit: "Kind of a worrying thing to say to Northie no?"
Another wrote: "Oh that's cool Kim say how great it is to pose in lingerie in front of your kid."
A third posted: "Why is North there? This family is so f**ked up."
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Kim has four kids with her ex Kanye West – North, Saint, six, Chicago, four, and Psalm, three.
This isn't the first time Kim has been called out for her parenting skills.
Earlier this month, she came under fire for filming while driving with North and Kourtney's daughter Penelope, 10, sitting in the backseat.
In a clip on Instagram, Kim says "Sing it, girls," as she encourages both North and Penelope to belt out the lyrics of the song playing over the stereo.
Penelope shyly glances over at her cousin before the recording cuts to Kim taking over the lead of Bruno Mars' Versace On The Floor.
The video then jumps forward in time to find North pleading from the backseat for the SKIMS founder to delete whatever singing she had just recorded.
"Mom! Mom!" the nine-year-old screams before throwing up her arms and begging, "Please delete that!"
Meanwhile, last month, Kim was blasted for letting North wear a fake hoop nose ring during an outing for Paris Fashion Week.
The preteen stepped out with twist-style braids in her hair, dark oval sunglasses on, and a hoop in her nose to match her mom's.
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