Sunday Brunch descends into chaos as star brutally cuts finger in bloody segment

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British musician Alex James bit off more than he could chew during the latest episode of Sunday Brunch after he cut his finger quite badly on the morning show.

The former Blur band member joined hosts Tim Lovejoy and Simon Rimmer on the Channel 4 programme to cook up some steak with a helping of blue cheese, but he ended up clipping his finger in the process.

Once the unfortunate accident took place, the 54 year old could be seen using only his right hand as one of the fingers on his left hand was covered in blood.

READ MORE: Sunday Brunch fans gobsmacked as Channel 4 co-hosts walk off after surprising Ashley Roberts

The unexpected chop took place less than an hour into the show and presenter Simon was forced to change directions in the kitchen, due to Alex's bloody finger.

While he continued to chat away in the kitchen, Simon was seen picking up a block of blue cheese but quickly said: "I'll go round there coz you've got a little bit of blood on your board," as Alex laughed.

Despite his apparent injury, Alex decided to continue to work away in the kitchen. But his eagerness to carry on was picked up by viewers at home who questioned why he didn't see to his finger.

Taking to Twitter, fans shared their thoughts on the incident.

One social media user tweeted: "Jesus Christ can someone give Alex James a dressing and some hand wash? Cringing here #SundayBrunch."

Another wrote: "Get that bumbling blood covered oaf Alex James off – putting me right off with his bloody hand #SundayBrunch."

A third said: "Alex James cutting his finger causing absolute havoc on #sundaybrunch has actually lived the show up."

Meanwhile a fourth penned: "Howling with laughter watching Sunday Brunch. Got to be the worst show I’ve ever watched Alex James touching his nose whilst food handling, chopping an apple like he’s going to cut himself. Then cuts his finger."

But although Alex didn't seem to mind that his finger had been cut, Simon eventually said to the star: "Can we just grab you off to get a plaster," as Alex was ushered off camera to get his cut seen to.

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