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The Chase viewers were left in hysterics on Friday afternoon as contestant Keith saw his name changed to Lord Keith.
Host Bradley Walsh welcomed four new contestants to the show today for the last episode of the week.
The cheeky presenter was eager to see them get through to the final with some money in-hand.
Jenny Ryan aka The Vixen was in the hot seat trying to prevent the hopefuls from going home with the cash prize.
Melanie, Keith, Ben and Charlotte all took it in turns to take on the cash builder and later went head-to-head with The Vixen in an intense round of general knowledge questions.
Keith was the third contestant to take on the tough ITV show and Bradley was eager to find out more about the player.
The contestant explained that he is retired and has been spending his spare time looking back at his family history.
He explained: "I'm currently tracing my family tree and, believe it or not, you are talking to distant royalty here.
A shocked Bradley asked: "Really?"
The player continued "I traced my family tree back and 22 generations ago the name Plantagenet cropped up
"So for a very good joke, my sister decided to buy me a piece of land in Scotland so I'm Lord Keith of Glencoe."
"We're going to have to change that now," Bradley replied as he pointed at the contestant's name on the screen.
All of a sudden it was altered to Lord Keith, leaving viewers at home in fits of laughter.
Taking to Twitter, one fan penned: "Haha they actually changed his name to Lord Keith! I've not seen them do such a thing before."
A second person posted: "Lord Keith. That’s amazing and the fact that they changed his name on the screen is brilliant
While a third person added: "Lord Keith! That’s hilarious."
A fourth viewer said: "Just realised they changed his name to Lord Keith."
A fifth person wrote: "Lord Keith on the chase. This guys a winner regardless."
"Just tuning in……Lord Keith? What have I missed?," asked another confused fan.
A seventh viewer wondered: "Am I the only one who's being laughing at the name lord Keith for about 50 minutes?
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Keith managed to score a sound £5,000 in his cash bulder round and managed to sail through to the final chase.
He was joined by fellow contestants Ben an Melanie and the trio played against The Vixen in a quick-fire round of general knowledge questions.
However, it was just another day in the office for Jenny and the team went home empty handed.
The Chase airs weekdays on ITV at 5pm
- The Chase
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