THIS Morning viewers called financial expert David Fishwick a 'budget Martin Lewis' today after hearing his money tips to help them through the cost of living crisis.
The Burnley entrepreneur, who founded the ethics-driven Bank of Dave, was full of enthusiasm as he urged viewers to call in with their money woes.
But his troubleshooting, which included paying bills with cash rather than by direct debit, didn't appeal to everyone.
There were concerns over the security of keeping large sums of cash in the house as well as uncertainty around whether subscription services would actually accept it.
One viewer wrote: "Dave is a budget Martin Lewis #ThisMorning."
Another said: "Sorry Dave, I won't be following your advice, can't be doing with paying bills in cash and as others have said some places don't accept cash now!"
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A third complained: "This guys not very inspiring not the wonderful Martin Lewis boring."
Dave is an inspirational figure for many though, and his story is worth reading for those who might not have got the GCSE grades they wanted today.
The multi-millionaire, who has multiple Ferraris and classic cars, left school with no qualifications.
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He founded his own minibus sales company and is now the UK's biggest supplier of new and used minibuses, mini-coaches and wheelchair accessible vehicles.
In 2011 Dave set up Burnley Savings And Loans, a private lending company which became the subject of the Channel 4 series Bank Of Dave.
He vowed: “My bank may be tiny but it will be better than a High Street bank.
“Hard-working and honest people can no longer get loans. I can’t do much worse than the greedy and reckless banks."
Dave has starred in a string of money-focused shows on terrestrial TV.
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